Pretzels Created Almond Butter Filled Pretzels as a Satisfying Snack
Laura McQuarrie — March 22, 2021 — Lifestyle
References: prnewswire
Pretzels is expanding its product line with almond butter filled pretzels in response to consumer demand for pretzel-based snacks that are tasty, satiating and healthy. The Harvest Road brand pretzel snack taps into the ever-growing demand for pretzel snacks, along with almond butter, which comes out on top within the nut butter category. Greg Pearson, Chief Executive Officer of Pretzels, says, "Through our consumer insights research, we kept hearing requests for more variety in the pretzel category, and in particular, requests for new types of great-tasting filled pretzels."
The multi-textured snack promises to be the perfect balance of textures, and sweet and salty flavors.
The almond butter filled pretzels offer yet another way for pretzels lovers to indulge, as Pretzels already offers everything from classic pretzels to seasoned pretzel snacks.
The multi-textured snack promises to be the perfect balance of textures, and sweet and salty flavors.
The almond butter filled pretzels offer yet another way for pretzels lovers to indulge, as Pretzels already offers everything from classic pretzels to seasoned pretzel snacks.
Trend Themes
1. Nut Butter-filled Snacks - There is an opportunity for businesses to create more innovative nut butter-filled snacks to cater to consumers' growing interest in both healthy and filling snacking options.
2. Multi-textured Snacks - Businesses can explore creating multi-textured snacks that offer the perfect balance of sweet and salty flavors to potentially attract more consumers/customers interested in such combinations.
3. Snack Personalization - As demands shift towards more diverse and customizable snacks, businesses could address these changing demands and try incorporating them in their future products to promote greater customer engagement.
Industry Implications
1. Packaged Snack Foods - For companies specializing in pre-packaged snacks, there is an opportunity to innovate almond butter-filled pretzels and potentially explore other nut butter-filled options to cater to a healthier and more filling snacking options mindset.
2. Health Food Products - Businesses in the health food products industry could target consumers interested in healthier snack options while also fulfilling their craving for a sweet and salty snack with multi-textured snack options.
3. Consumer Market Research - With the trend towards snack personalization, there is a growing need for companies involved in consumer market research to help businesses gain insights into their consumers' preferences and demands to craft better snack options for them.
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