The Fiat Ambulance Line Campaign Prepares for the Absurd
Amelia Roblin — February 18, 2011 — Autos
References: leoburnett & adsoftheworld
Emergency vehicles have to be prepared to deal with even the most unimaginable situations and the Fiat Ambulance Line campaign suggests the new fleet is fit for the post.
Designed by Leo Burnett of Brazil, these animated prints feature a man who's head is stuck in a cannon, a youngster whose tongue is stuck to an ice block and a kid who's caught inexplicably within the bars of a fence. The Fiat Ambulance Line campaign introduces a speedy and reliable armada of emergency vans, trucks and cars that are equipped to remedy even ridiculous circumstances.
Designed by Leo Burnett of Brazil, these animated prints feature a man who's head is stuck in a cannon, a youngster whose tongue is stuck to an ice block and a kid who's caught inexplicably within the bars of a fence. The Fiat Ambulance Line campaign introduces a speedy and reliable armada of emergency vans, trucks and cars that are equipped to remedy even ridiculous circumstances.
Trend Themes
1. Humorous Emergency Ads - This trend represents an opportunity for companies to create advertising campaigns that engage audiences through humor during serious situations.
2. Animated Prints - This trend represents an opportunity for companies to create animated ads or content which stand out among traditional ads.
3. Fleet Modernization - This trend highlights the opportunity for companies within the emergency response industry to update their fleets with modernized vehicles.
Industry Implications
1. Advertising - Humorous emergency ads represent an opportunity for advertising firms or companies with significant marketing budgets to produce memorable and engaging ads.
2. Animation - Animated prints represent a trend in the advertising and marketing industry for creating new and memorable ads.
3. Emergency Response - Fleet modernization represents an opportunity for companies within the emergency response industry to update their fleets with modernized vehicles to improve their ability to respond to emergencies.
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