Mighty is a Gut-Healthy Soda with Prebiotics, Probiotics and Postbiotics
Laura McQuarrie — September 25, 2024 — Lifestyle
References: belivcompany & prnewswire
Many gut health sodas on the market prioritize probiotics to improve good bacteria in the body but Mighty by Beliv is a first-of-its-kind gut-healthy soda with prebiotics, probiotics and postbiotics. Appealing to traditional soda drinkers, Mighty delivers the fizziness and flavor that consumers are after, plus functional benefits.
Launching via Shopify in fun flavors like Cola, Strawberry Vanilla, Raspberry Rose and Orange, Mighty boasts more than 10% of the daily fiber recommendation and just four grams of sugar. Additionally, the gut-healthy sodas are gluten-free, caffeine-free, non-GMO and vegan-friendly. "We're prepared to perfect the charge on the 'third generation of soda,' where a healthier benefit-driven soda isn't the outlier or challenger, but the norm," says Desiree Sanchis, VP of US Brand Marketing for Beliv.
Launching via Shopify in fun flavors like Cola, Strawberry Vanilla, Raspberry Rose and Orange, Mighty boasts more than 10% of the daily fiber recommendation and just four grams of sugar. Additionally, the gut-healthy sodas are gluten-free, caffeine-free, non-GMO and vegan-friendly. "We're prepared to perfect the charge on the 'third generation of soda,' where a healthier benefit-driven soda isn't the outlier or challenger, but the norm," says Desiree Sanchis, VP of US Brand Marketing for Beliv.
Trend Themes
1. Prebiotic-infused Beverages - The inclusion of prebiotics in sodas can cater to health-conscious individuals seeking more functional drink options.
2. Third-generation Carbonated Drinks - A shift towards sodas that offer health benefits beyond traditional refreshment marks a new era in the beverage industry.
3. Flavorful Health Drinks - Combining enjoyable flavors with health-boosting ingredients offers a compelling alternative to conventional sugary sodas.
Industry Implications
1. Functional Foods and Beverages - The burgeoning market for function-enhancing drinks that provide additional health benefits continues to expand.
2. E-commerce Platforms - Utilizing online retail channels like Shopify to launch innovative health beverages can enhance market reach and customer engagement.
3. Dietary Fiber Products - Products that contribute to daily fiber intake in engaging formats can appeal to individuals focused on digestive health.
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