FHIRST Lemon Lime is Arriving Just in Time for the Warm Weather
Michael Hemsworth — April 10, 2024 — Lifestyle
References: fhirst & nutraceuticalbusinessreview
The FHIRST Lemon Lime living soda is the brand's latest flavor being added to its refreshment range that will provide consumers with a decidedly citrusy option to try out this spring. The soda is crafted with an all-natural flavor profile that has zero sugar in the mix but maintains a crisp, thirst-quenching taste thanks to the lemon and lime flavors in the mix. The soda has five-grams of prebiotic plant fiber along with zinc and two-billion living probiotic cultures to support good gut health.
Founder Steven Van Middelem commented on the FHIRST Lemon Lime living soda saying, "Now more than ever before, consumers are searching out healthier soft drinks options with a particular focus on those offering functional benefits. We believe FHIRST is uniquely placed to capitalise on this increased consumer interest.”
Founder Steven Van Middelem commented on the FHIRST Lemon Lime living soda saying, "Now more than ever before, consumers are searching out healthier soft drinks options with a particular focus on those offering functional benefits. We believe FHIRST is uniquely placed to capitalise on this increased consumer interest.”
Trend Themes
1. Functional Soft Drinks - Capitalizing on the increased consumer interest in healthier drink options with added functional benefits.
2. Citrus Flavor Innovations - Exploring new opportunities to enhance products with citrusy flavors for a refreshing taste profile.
3. Gut Health Product Expansion - Expanding product lines to include gut health-focused offerings with prebiotic fiber and probiotic cultures.
Industry Implications
1. Beverage - Leveraging the demand for functional and healthier beverage options in the market.
2. Food and Beverage - Exploring collaborations for the development of citrus-infused products that promote gut health.
3. Health and Wellness - Developing partnerships to introduce innovative gut health solutions with natural ingredients.
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