Peet's Coffee is Unveiling "Snow-Capped" Beverages for the Holidays
Laura McQuarrie — November 2, 2020 — Lifestyle
References: peets & prnewswire
Some of the festive drinks that can be found on the menu at Peet's Coffee for the 2020 season include returning favorites like the Holiday Spice Latte, Dark Chocolate Orange Mocha and Peppermint Mocha, as well as newly debuted products like the Snowcap Peppermint Cold Brew and Snowcap Mint Matcha Latte.
The richly sensory Snowcap Mint Matcha Latte, designed to be enjoyed iced or hot, was created to be a new holiday classic and the iced-only Snowcap Peppermint Cold Brew boasts a blend of bold, sweet and comforting flavors thanks to its base of peppermint Baridi cold brew. As Patrick Main, Senior R&D Manager, Peet's Coffee, says: "Our new Snowcap beverages include an airy, lightly-sweetened topping that creates a unique velvety experience reminiscent of the snowy peaks of winter."
Image Credit: Peet's Coffee Inc.
The richly sensory Snowcap Mint Matcha Latte, designed to be enjoyed iced or hot, was created to be a new holiday classic and the iced-only Snowcap Peppermint Cold Brew boasts a blend of bold, sweet and comforting flavors thanks to its base of peppermint Baridi cold brew. As Patrick Main, Senior R&D Manager, Peet's Coffee, says: "Our new Snowcap beverages include an airy, lightly-sweetened topping that creates a unique velvety experience reminiscent of the snowy peaks of winter."
Image Credit: Peet's Coffee Inc.
Trend Themes
1. Snowcap Beverages - Opportunity for cafes and coffee shops to create their own versions of snowcap beverages for the holiday season.
2. Sensory Holiday Lattes - Potential for coffee companies to develop new holiday-themed lattes with unique sensory experiences.
3. Iced Holiday Drinks - Chance for beverage brands to introduce new iced-only holiday drinks to cater to customer preferences.
Industry Implications
1. Cafe and Coffee Shop - Innovative opportunity for cafes and coffee shops to incorporate foam-topped festive drinks into their holiday menus.
2. Gourmet Beverage - Disruptive innovation potential for gourmet beverage companies to create new, indulgent holiday-themed drink options.
3. Food and Beverage Retail - Opportunity for food and beverage retailers to offer winter-themed beverages as part of their seasonal product lineup.
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