Fenty Beauty's Lunar New Year Release Includes Fan-Favorites
Ellen Smith — January 13, 2021 — Pop Culture
References: sephora.hk & hypebae
Fenty Beauty's Lunar New Year collection is celebrating the upcoming event, releasing two of its fan-favorite products in a freshly inspired shade.
To help get consumers prepared, the Rihanna-led brand has released a set that will ensure the wearer is glowing. The set includes some of its most shimmering must-haves, like the Diamond Bomb All-Over Diamond Veil and the Gloss Bomb Universal Lip Luminizer. The goal of this set is to help one achieve a more festive look, offering a touch of shine to both the lips and the cheek bones. Some of the selected colorways are available in rose gold or champagne, which makes for a dreamy and romantic look.
The collection is available for approximately $55 USD.
Image Credit: Fenty Beauty
To help get consumers prepared, the Rihanna-led brand has released a set that will ensure the wearer is glowing. The set includes some of its most shimmering must-haves, like the Diamond Bomb All-Over Diamond Veil and the Gloss Bomb Universal Lip Luminizer. The goal of this set is to help one achieve a more festive look, offering a touch of shine to both the lips and the cheek bones. Some of the selected colorways are available in rose gold or champagne, which makes for a dreamy and romantic look.
The collection is available for approximately $55 USD.
Image Credit: Fenty Beauty
Trend Themes
1. Lunar New Year-inspired Beauty - As Lunar New Year gains popularity globally, there's an opportunity for beauty brands to release culturally-inspired collections.
2. Celebrity-led Beauty Sets - Collaborating with popular figures like Rihanna can produce hype and revenue for beauty brands.
3. Shimmering Products - As the public shifts towards a more glam and sparkling look, the need for shimmering beauty products continues to rise.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care brands can create themed collections for different cultural events and holidays to increase sales.
2. Celebrity Endorsements - Companies can collaborate with celebrities to create limited-time product sets that generate buzz and hype through social media.
3. Makeup - Makeup brands can meet the growing demand for glittery and shiny products by developing new glitter and highlight formulas and colors.
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