Foot Locker Launches Women’s History Month Apparel
Mickey Phoon — March 21, 2023 — Fashion
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Fashion designer Melody Ehsani and Foot Locker have released a Women's History Month sporty apparel collection called 'Varsity Visions.' Each apparel item in the collection is designed by Melody Ehsani, the creative director of Foot Locker's women's business. In addition, the collection is made to represent a modern and feminine take on classic varsity style.
The collection features a track jacket, jogger, dress, pullover, crewneck, shorts, bucket hat, and more. Some apparel items are made for exercising, while others are made for streetwear. A standout item in the collection is the dress with a classic collar and a retro-athletic rugby stripes design in blue, yellow, red, white, and black stripes. Another standout item is the pink translucent button shirt that has the words "onwards and upward" on the back. The collection is available for purchase.
Image Credit: Foot Locker
The collection features a track jacket, jogger, dress, pullover, crewneck, shorts, bucket hat, and more. Some apparel items are made for exercising, while others are made for streetwear. A standout item in the collection is the dress with a classic collar and a retro-athletic rugby stripes design in blue, yellow, red, white, and black stripes. Another standout item is the pink translucent button shirt that has the words "onwards and upward" on the back. The collection is available for purchase.
Image Credit: Foot Locker
Trend Themes
1. Women's History Month Apparel - The trend of creating clothing collections highlighting women and their achievements during Women's History Month presents opportunities for brands to tap into the growing demand for inclusivity and diversity in fashion.
2. Modern Varsity Style - The trend of modernizing classic varsity style to appeal to a more feminine and contemporary audience creates opportunities for designers to experiment with traditional sportswear and incorporate unique design elements to cater to changing consumer preferences.
3. Athletic Streetwear - The trend of incorporating athletic wear into streetwear fashion presents opportunities for brands to collaborate with sportswear designers to create versatile clothing that appeals to both active and casual lifestyles.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the growing trend of creating women-oriented clothing collections to cater to a diverse and inclusive audience, appealing to a broader customer base.
2. Sportswear Industry - The sportswear industry can leverage the trend of modernizing traditional varsity style by collaborating with fashion designers to incorporate their unique styles and appeal to a broader audience beyond athletes.
3. Streetwear Industry - The streetwear industry can leverage the trend of incorporating athletic wear into fashion by partnering with athletic brands to create versatile clothing that appeals to millennial consumers who prioritize comfort and functionality.
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