The Polo Ralph Lauren x Wimbledon Experience is Immersive
Michael Hemsworth — July 6, 2023 — Marketing
References: ralphlauren & retailtimes
The Polo Ralph Lauren x Wimbledon experience has been created in the Studio of Art & Commerce in celebration of the namesake tennis championship for travelers to enjoy this summer. The installation is situated in the heart of Heathrow Airport where it will stay for the duration of the tournament to let travelers try on some of the latest sunglasses from the collaboration. The installation makes use of the Magic Mirror, which will snap a photo of the consumer wearing their choice of sunglasses before blurring out the background to set them in various locations at Wimbledon.
CEO and Founder of the Studio of Art & Commerce Heide Cohu spoke on the Polo Ralph Lauren x Wimbledon experience saying, "Our aim was to provide a joyful moment of entertainment in people’s busy lives, magically transporting them to the heart of The Wimbledon Championships, at the AELTC, whilst in the middle of a busy airport terminal. A celebration of Ralph Lauren’s long-standing partnership with the Club.”
CEO and Founder of the Studio of Art & Commerce Heide Cohu spoke on the Polo Ralph Lauren x Wimbledon experience saying, "Our aim was to provide a joyful moment of entertainment in people’s busy lives, magically transporting them to the heart of The Wimbledon Championships, at the AELTC, whilst in the middle of a busy airport terminal. A celebration of Ralph Lauren’s long-standing partnership with the Club.”
Trend Themes
1. Immersive Brand Experiences - Creating immersive brand experiences through installations and interactive technology in unexpected locations.
2. Augmented Reality in Retail - Utilizing augmented reality technology, such as the Magic Mirror, to enhance the retail experience and engage customers.
3. Collaborations for Brand Promotion - Strategic collaborations between brands to create unique promotional opportunities and reach new audiences.
Industry Implications
1. Fashion Retail - Fashion retailers can explore immersive brand experiences and collaborations to create exciting and memorable shopping experiences for customers.
2. Airport Retail - Airport retailers can leverage innovative installations like the Polo Ralph Lauren x Wimbledon experience to entertain and engage travelers, enhancing their overall airport experience.
3. Eyewear Industry - The eyewear industry can embrace augmented reality and digital technology to offer unique interactive experiences for customers, encouraging try-ons and enhancing brand loyalty.
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