FEED Trick-or-Treat Bag Encourages Festivity and Goodwill
Matt Ho — September 22, 2011 — Social Good
References: feedprojects & racked
Halloween is all about costumes, candy and epic parties, but it's also a time for goodwill, and the FEED Trick-or-Treat Bag is an example of how you can help those in need when the time comes.
Anyone who grew up trick-or-treating will remember the UNICEF box, which is a tiny box kids carry around that encourages donations from friends and family. The organization has partnered up with Lauren Bush's charity to release the FEED Trick-or-Treat Bag bag for a good cause. It's designed by Bush herself, and it features the face of a jack-0-lantern on the front with a smile that spells the word "FEED."
For each bag purchased from feedprojects.com or a FEED authorized retailer, FEED will donate $3.50 to help support UNICEF's nutrition program. The rest of the sale proceeds will go on to benefit one child with a year's supply of micronutrient powders to help prevent malnutrition.
Anyone who grew up trick-or-treating will remember the UNICEF box, which is a tiny box kids carry around that encourages donations from friends and family. The organization has partnered up with Lauren Bush's charity to release the FEED Trick-or-Treat Bag bag for a good cause. It's designed by Bush herself, and it features the face of a jack-0-lantern on the front with a smile that spells the word "FEED."
For each bag purchased from feedprojects.com or a FEED authorized retailer, FEED will donate $3.50 to help support UNICEF's nutrition program. The rest of the sale proceeds will go on to benefit one child with a year's supply of micronutrient powders to help prevent malnutrition.
Trend Themes
1. Sustainable Halloween - Opportunity for businesses to create eco-friendly and socially responsible Halloween products.
2. Charitable Consumerism - Increasing trend of consumers seeking products that support charitable causes, creating opportunities for businesses to align their products with social impact.
3. Collaborative Brand Partnerships - Partnerships between nonprofit organizations and brands to create mutually beneficial products that raise funds for charitable causes.
Industry Implications
1. Retail - Retailers can tap into the sustainable Halloween trend by offering eco-friendly and socially responsible products.
2. Nonprofit - Nonprofit organizations can explore collaborative brand partnerships to create fundraising products that generate revenue for their charitable causes.
3. Consumer Goods - Consumer goods companies can incorporate charitable giving into their product lines to attract socially conscious consumers and differentiate their brand.
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