The Ads for the New Fedex Delivery Manager Feature are Funny
Laura McQuarrie — May 24, 2013 — Pop Culture
References: brandingmagazine
The commercials for the new FedEx' 'Delivery Manager' pokes fun at the long overdue feature that now helps reduce the number of dreaded "attempted delivery" stickers on front doors.
The service lets people choose a time at their convenience to receive a package, or indicate if they would prefer pickup at a nearby FedEx location. The ads announcing this new feature show that FedEx is able to empathize with the frustration of its customers and approach it with humor.
The commercial series features people so inconvenienced by FedEx delivery schedules that they have gone out of their way to "be in two places at once."
The hilariously exaggerated ads show situations like a dentist moving his entire practice to his front porch and a family forced into taking a "staycation" in order to receive their expected delivery.
The service lets people choose a time at their convenience to receive a package, or indicate if they would prefer pickup at a nearby FedEx location. The ads announcing this new feature show that FedEx is able to empathize with the frustration of its customers and approach it with humor.
The commercial series features people so inconvenienced by FedEx delivery schedules that they have gone out of their way to "be in two places at once."
The hilariously exaggerated ads show situations like a dentist moving his entire practice to his front porch and a family forced into taking a "staycation" in order to receive their expected delivery.
Trend Themes
1. Humorous Commercial Campaigns - Businesses can utilize self-deprecating humor to connect with customers who may relate to past shortcomings or frustrations.
2. Customizable Delivery Services - Opportunities exist for delivery services to innovate and differentiate themselves by offering customers more control over package delivery options.
3. Empathetic Marketing Strategies - Brands can show a genuine understanding of customer frustrations and build loyalty through advertising campaigns that empathize with and offer solutions to their problems.
Industry Implications
1. Delivery Services - Companies in the delivery industry can differentiate themselves by offering more flexible and customizable delivery options to their customers.
2. Marketing and Advertising - Businesses in this industry can use humor and empathy in their advertising campaigns to connect with customers and increase engagement.
3. Consumer Goods - Companies that offer consumer products can improve customer experience by partnering with delivery services that offer more customized delivery options.
2.5
Score
Popularity
Activity
Freshness
