FDA-Proposed Nutrition Fact Labels is More In-Depth and Realistic
Meghan Young — February 28, 2014 — Lifestyle
References: online.wsj & fastcoexist
With health a growing concern in the United States of America, it is only natural that authorities in the industry have decided that much has to be blamed on the poor amount of information provided to the public; the updated FDA-Proposed Nutrition Fact Labels hopes to change that. It has been revamped to be easier to understand as well as give pertinent information in place of misleading information.
For instance, the FDA-Proposed Nutrition Fact Labels does away with the 'calories from fat' column and introduces a column for 'added sugars' in its place. Important information such as calories and servings are made larger as well. First lady Michelle Obama states, "Our guiding principle here is very simple: that you as a parent and a consumer should be able to walk into your local grocery store, pick up an item off the shelf, and be able to tell whether it’s good for your family."
For instance, the FDA-Proposed Nutrition Fact Labels does away with the 'calories from fat' column and introduces a column for 'added sugars' in its place. Important information such as calories and servings are made larger as well. First lady Michelle Obama states, "Our guiding principle here is very simple: that you as a parent and a consumer should be able to walk into your local grocery store, pick up an item off the shelf, and be able to tell whether it’s good for your family."
Trend Themes
1. Increased Nutrition Transparency - The updated FDA-Proposed Nutrition Fact Labels provide more in-depth and realistic information, giving consumers a clearer understanding of the nutritional content of food products.
2. Emphasis on Added Sugars - The introduction of a column for 'added sugars' on the FDA-Proposed Nutrition Fact Labels highlights the importance of monitoring and reducing sugar intake in food products.
3. Simplified Nutrition Labels - The revamped FDA-Proposed Nutrition Fact Labels aim to make nutritional information easier to understand, enabling consumers to quickly identify the healthiness of food products.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the increased nutrition transparency to develop and promote healthier products.
2. Health and Wellness - The health and wellness industry can benefit from the emphasis on added sugars, creating innovative solutions and products that help consumers manage their sugar intake effectively.
3. Retail and Consumer Goods - The retail and consumer goods industry can capitalize on the simplified nutrition labels to educate and assist consumers in making informed purchasing decisions.
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