The Nutri-Score Labeling System Helps Consumers Make Healthy Choices
Josh Thompson-Persaud — June 15, 2021 — Marketing
References: aholddelhaize & esmmagazine
Mega Image, a Romanian supermarket subsidiary of Ahold Delhaize, launched the Nutri-Score labeling system for its private label products. The graphical system helps consumers make healthy choices by offering them an at-a-glance score of a product's nutritional value. The Nutri-Score labeling system measures the value of the product, then assigns it a letter grade between A and E on an easy-to-read color-coded scale. About 1,500 of Mega Image's private label products have been scored using the system so far.
The Nutri-Score labeling system bolsters Mega Image's position as a leading health-conscious brand. The wide deployment of the labels will tangibly benefit the everyday shopping experiences of healthy consumers. Currently, the Nutri-Score tags are incorporated directly on the packaging of private label products and near the price label for locally sourced products. In the future, the Nutri-Score labeling system will be employed across all Mega Image products as well as on the brand's online store.
Image Credit: Ahold Delhaize
The Nutri-Score labeling system bolsters Mega Image's position as a leading health-conscious brand. The wide deployment of the labels will tangibly benefit the everyday shopping experiences of healthy consumers. Currently, the Nutri-Score tags are incorporated directly on the packaging of private label products and near the price label for locally sourced products. In the future, the Nutri-Score labeling system will be employed across all Mega Image products as well as on the brand's online store.
Image Credit: Ahold Delhaize
Trend Themes
1. Nutri-score Labeling System - The Nutri-Score labeling system is a disruptive innovation opportunity for food companies to develop healthier product options for their customers.
2. Health-focused Marketing - Health-focused marketing is a trend that companies can use to attract health-conscious consumers to their products and services.
3. Easy-to-read Nutritional Information - Providing consumers with easy-to-read nutritional information is a trend that is likely to continue as consumers become more health-conscious.
Industry Implications
1. Supermarkets - Supermarkets can adopt the Nutri-Score labeling system to differentiate themselves as a health-conscious brand, attracting customers who value healthy food options.
2. Food and Beverage - Food and beverage companies can use the Nutri-Score labeling system to develop healthier products that appeal to health-conscious consumers.
3. E-commerce - E-commerce platforms can incorporate the Nutri-Score labeling system to provide customers with easily accessible nutritional information and enable them to make healthier choices while shopping online.
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