These Fazer Vegan Snacks Have a Healthful Profile
Michael Hemsworth — May 3, 2020 — Eco
References: fazergroup & foodbev
A variety of new Fazer vegan snacks have been unveiled by the brand to offer consumers a dairy-free option to try out that's also packaged with the environment in mind. The Fazer Yosa and Fazer Aito brands have both switched to sustainable carton packaging, and now include a variety of new flavors for consumers to enjoy. This includes the new Fazer Aito Oat Dessert in Mango and Raspberry flavors as well as the Fazer Yosa oat snack in the Protein Blueberry variety.
Brand and Category Director at Fazer Lifestyle Foods Susanna Kallio spoke on the new Fazer vegan snacks and packaging saying, "The demand for plant-based snack products increases constantly. According to a study we have had made, 26% of Finnish consumers wish for more options for plant-based snack products and 24% are asking for a wider selection of plant-based desserts. Consumers are interested both in flavors of Nordic berries and exotic fruits. With these novelties we answer consumers’ wishes.”
Brand and Category Director at Fazer Lifestyle Foods Susanna Kallio spoke on the new Fazer vegan snacks and packaging saying, "The demand for plant-based snack products increases constantly. According to a study we have had made, 26% of Finnish consumers wish for more options for plant-based snack products and 24% are asking for a wider selection of plant-based desserts. Consumers are interested both in flavors of Nordic berries and exotic fruits. With these novelties we answer consumers’ wishes.”
Trend Themes
1. Sustainable Packaging - Disruptive innovation opportunity: Develop innovative and eco-friendly packaging solutions for plant-based snack products.
2. Plant-based Snacks - Disruptive innovation opportunity: Create delicious and nutritious plant-based snack alternatives to meet the increasing demand for vegan options.
3. Dairy-free Options - Disruptive innovation opportunity: Invent dairy-free alternatives that can replicate the taste and texture of traditional dairy products for a wider consumer base.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Develop sustainable and biodegradable packaging materials that reduce the environmental impact of food packaging.
2. Plant-based Food - Disruptive innovation opportunity: Create innovative plant-based snack products that cater to the growing demand for vegan and vegetarian food options.
3. Dairy-free Products - Disruptive innovation opportunity: Develop cutting-edge technology and manufacturing processes to produce high-quality and tasty dairy-free alternatives for a diverse range of food products.
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