The New Barebells Vegan Protein Bars Come in Two Flavors
Michael Hemsworth — July 15, 2020 — Marketing
The new Barebells vegan protein bars have been unveiled by the functional food brand as an option for vegan and vegetarian consumers that will help them to satisfy hunger between meals. The bars come in tow flavor options including Salty Peanut and Hazelnut & Nougat, which are both packed with 15 grams of protein with no added sugars or palm oil in the mix. The snacks are achieved with a protein mix with soy, peas and rice, and have a dessert-like profile to make them a satisfying option that could be enjoyed in place of conventional sweet treats.
Barebells UK and Ireland Marketing Manager Carlotta Cattelani spoke on the new Barebells vegan protein bars saying, "The rise in demand for vegan products over the past 12 months, and more recently during lockdown, goes to show that the nation is seeking tasty, healthy vegan protein products. Making plant-based choices doesn’t mean you need to compromise on taste and we’re here to prove that. With this range, we want to show that it’s possible to enjoy delicious vegan alternatives that still deliver a protein punch without the sugar. Whether you are vegan or just looking to introduce more plant-based products into your diet, these bars are perfect for you.”
Barebells UK and Ireland Marketing Manager Carlotta Cattelani spoke on the new Barebells vegan protein bars saying, "The rise in demand for vegan products over the past 12 months, and more recently during lockdown, goes to show that the nation is seeking tasty, healthy vegan protein products. Making plant-based choices doesn’t mean you need to compromise on taste and we’re here to prove that. With this range, we want to show that it’s possible to enjoy delicious vegan alternatives that still deliver a protein punch without the sugar. Whether you are vegan or just looking to introduce more plant-based products into your diet, these bars are perfect for you.”
Trend Themes
1. Rise in Demand for Vegan Products - Opportunity to innovate and create more tasty, healthy vegan protein snacks.
2. Plant-based Choices Without Compromise on Taste - Opportunity to develop delicious vegan alternatives that provide a protein punch without the added sugars.
3. Increase in Popularity of Vegan Options - Opportunity to cater to the growing market of consumers seeking plant-based products by offering satisfying vegan snacks.
Industry Implications
1. Functional Food Industry - Opportunity to create vegan protein snacks that satisfy hunger between meals and cater to the growing demand for healthy, plant-based options.
2. Snack Food Industry - Opportunity to disrupt the snack food industry by developing vegan protein bars that provide a dessert-like profile and can be enjoyed in place of conventional sweet treats.
3. Protein Supplement Industry - Opportunity to tap into the protein supplement market by offering vegan protein bars with a high protein content and no added sugars or palm oil.
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