The Forest Feast Dipped Fruit Snacks are Satiating
Michael Hemsworth — June 15, 2021 — Marketing
References: forestfeast & talkingretail
The Forest Feast Dipped Fruit snack range is a lineup of products from the brand in the UK that will offer consumers with a way to satisfy their sweet tooth that's also conscious of their diet preferences. Featuring a vegan-friendly recipe, the snacks come in three varieties including Mountain Figs, Mango and Sour Cherries, which are each covered in 60% dark cocoa chocolate. The products are thus given a more permissible edge over conventional chocolate and fruit snacks on the market for consumers to enjoy.
Marketing Director at Forest Feast Bronagh Clarke spoke on the new Forest Feast Dipped Fruit snack range saying, "We have seen chocolate dipped fruit gain huge traction in the US and so it is only a matter of time before it lands here in the UK in a big way – home-made options are already popping up all over Instagram and Pinterest. The trajectory of healthier snacking options has been on the rise for a while, which has seen huge innovation in the category – but nothing like this. As the only 100% vegan and gluten-free option out there in dipped chocolate fruit, we’re going to really deliver for shoppers and hopefully in turn grow the category too.”
Marketing Director at Forest Feast Bronagh Clarke spoke on the new Forest Feast Dipped Fruit snack range saying, "We have seen chocolate dipped fruit gain huge traction in the US and so it is only a matter of time before it lands here in the UK in a big way – home-made options are already popping up all over Instagram and Pinterest. The trajectory of healthier snacking options has been on the rise for a while, which has seen huge innovation in the category – but nothing like this. As the only 100% vegan and gluten-free option out there in dipped chocolate fruit, we’re going to really deliver for shoppers and hopefully in turn grow the category too.”
Trend Themes
1. Vegan Chocolate Snacks - Develop more vegan-friendly chocolate snacks in various flavors to cater to the growing vegan market.
2. Healthier Snacking Options - Innovate & develop more healthier snacking options that cater to consumer dietary preferences & restrictions.
3. Innovative Flavor Combinations - Experiment with unique fruit and chocolate flavor combinations to create disruptive products that stand out in the market.
Industry Implications
1. Health Food Industry - Introduce healthier versions of conventional snacks and develop products that meet consumers' dietary preferences and restrictions.
2. Vegan Industry - Create more vegan-friendly snacks and desserts in innovative and delicious flavors to cater to the growing vegan market.
3. Confectionery Industry - Experiment with innovative and unique flavor combinations to create new & exciting confectionery products.
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