Fazer's Taste the Future Snacks and Drinks Feature Solein
Laura McQuarrie — March 20, 2025 — Lifestyle
References: news.cision
Solar Foods' Solein, described as "an all-purpose protein grown with the air we breathe" is a featured ingredient in two innovative Taste the Future products from Fazer. This protein produced from thin air is nutritious and aligns with most major free-from claims, and it's set to appear in more food and beverage products now that Solein is commercially available in the United States.
While the Fazer Taste the Future chocolate snack bar with hazelnuts contains 7% Solein, the Fazer Taste the Future drinks—in varieties like Choco and Banoffee, both vegan-friendly—contain 2% Solein.
At the Future Food-Tech event in San Francisco, Fazer will be offering tastings of its chocolate snack bar and oat drinks, and collecting valuable feedback to inform future development of this revolutionary protein source.
While the Fazer Taste the Future chocolate snack bar with hazelnuts contains 7% Solein, the Fazer Taste the Future drinks—in varieties like Choco and Banoffee, both vegan-friendly—contain 2% Solein.
At the Future Food-Tech event in San Francisco, Fazer will be offering tastings of its chocolate snack bar and oat drinks, and collecting valuable feedback to inform future development of this revolutionary protein source.
Trend Themes
1. Air-based Protein Sources - Innovative food production using proteins harvested from the air captures interest for its sustainability and minimal resource requirements.
2. Free-from Food Innovations - The expansion of diet-sensitive products promises market growth, offering options that comply with various dietary restrictions.
3. Plant-based Beverage Evolution - Emerging vegan-friendly beverage options incorporate unique protein sources to attract health-conscious and environmentally-aware consumers.
Industry Implications
1. Alternative Protein - The sector of alternative proteins is being transformed by air-based ingredients that reduce reliance on traditional farming.
2. Functional Food and Beverage - Functional food innovations leverage air-derived proteins to enhance nutritional profiles, appealing to the wellness-focused audience.
3. Sustainable Food Production - Sustainability in food production advances with novel practices like air protein farming, which drastically minimizes environmental footprint.
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