The KFC Finger Sporks Come with the Sides Lovers Meal
Michael Hemsworth — June 21, 2022 — Marketing
The KFC Finger Sporks are a handy utensil created by the QSR brand for diners to easily enjoy their favorite menu items in an optimized manner. The utensils come as a new spin on the original sporks the brand provided in the 1970s and work by being placed onto an index finger before enjoying your choice of side dish. The bright-red design of the utensils makes them easily recognizable for patrons and offer a fun way to enjoy some of the brand's classic dishes.
The KFC Finger Sporks are being offered with every KFC Sides Lovers Meal purchase in the restaurant, through the brand's app or online. The utensils are being promoted with an infomercial-style video for a tongue-in-cheek marketing approach.
Image Credit: KFC
The KFC Finger Sporks are being offered with every KFC Sides Lovers Meal purchase in the restaurant, through the brand's app or online. The utensils are being promoted with an infomercial-style video for a tongue-in-cheek marketing approach.
Image Credit: KFC
Trend Themes
1. Wearable Utensils - QSR brands can innovate by creating wearable utensils for diners to conveniently enjoy their menu items and enhance their dining experience.
2. Retro Reinventions - By putting a modern spin on classic products, such as the spork, brands can tap into nostalgia while introducing new and innovative dining solutions.
3. Tongue-in-cheek Marketing - A humorous marketing approach can help food brands stand out in a crowded market and create memorable experiences for customers.
Industry Implications
1. Quick Service Restaurants (QSR) - QSR brands can explore creative solutions to enhance the dining experience and create new opportunities for engagement with customers.
2. Food Packaging - Innovations in food packaging can contribute to the overall dining experience and build brand identity through unique and functional designs.
3. Food Marketing - Marketers can experiment with humorous and unconventional tactics to create unique experiences for consumers and drive brand loyalty.
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