This Hungry Jack's Fast Food Container Keeps Seagulls at Bay
Laura McQuarrie — August 8, 2016 — Lifestyle
References: hungryjacks.au & brandeating
Australia's Hungry Jack's (also known as Burger King's branch in Australia, since another fast food company holds the trademark to "Burger King) is now using a holographic fast food container for its fries for a reason that goes beyond just aesthetics.
The limited-edition fry boxes that hold the thick-cut fries were specifically designed with a shiny paper coating that will reflect light and as a result, scare off hungry birds who may otherwise feel inclined to swoop in. As such, the packages are being called 'The Pack That Scares Gulls' and they are printed with sayings such as "Scram!" and "Shoo!"
The limited-edition Packa That Scares Gulls are currently only available in select Hungry Jack's locations on the coast, including Bondi Beach, Surfers Paradise and Seaford.
The limited-edition fry boxes that hold the thick-cut fries were specifically designed with a shiny paper coating that will reflect light and as a result, scare off hungry birds who may otherwise feel inclined to swoop in. As such, the packages are being called 'The Pack That Scares Gulls' and they are printed with sayings such as "Scram!" and "Shoo!"
The limited-edition Packa That Scares Gulls are currently only available in select Hungry Jack's locations on the coast, including Bondi Beach, Surfers Paradise and Seaford.
Trend Themes
1. Holographic Food Packaging - There is an opportunity to explore the use of holographic paper coatings for food packaging to improve functionality beyond aesthetics, such as warding off unwanted animals.
2. Limited-edition Customized Packaging - Creating limited-edition customized packaging aimed at addressing specific market needs can boost brand awareness, especially when targeting key customers and specific locations.
3. Eco-friendly Packaging - This trend takes a step to a new level of eco-friendliness, which will attract an environmentally conscious consumer by creating packaging that has less harm to the environment than what was previously used.
Industry Implications
1. Fast Food Industry - Investment in an innovative packaging approach with a holographic paper coating may decrease unnecessary loss of food for fast food companies due to interference by animals.
2. Tourism Industry - Creating limited-edition customized packaging aimed at addressing a specific market's specific location needs can promote tourism in that area, increasing brand awareness for the fast food industry.
3. Environmental Industry - By developing an eco-friendly packaging system, the fast food industry could work towards mitigating the environmental impact of packaging waste while still providing innovative options for their customers.
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