This Line of Animal Food Uses Farm Creatures to Differentiate Food Types
References: bj.coop.br & thedieline
The packaging for this farm feed brand was created by 'MIND' using a minimalist approach. The entire design was created for convenience and certainty. Each bag of food features the black image of an animal's face, which is directly placed on top of a brightly colored background.
The colors are all assigned to particular animals, while the image is an ideal way to ensure the consumer purchases the correct farm feed without confusion. This project was created to ease the the job of farmers and ensure that each animal is provided with the right food.
On a stylistic level, the brand's name 'FIBRA' is also part of the packaging. The 'F' is designed to stand out while also signifying the "foliage all in an organic and expansive movement representing FIBRA's constant evolution."
The colors are all assigned to particular animals, while the image is an ideal way to ensure the consumer purchases the correct farm feed without confusion. This project was created to ease the the job of farmers and ensure that each animal is provided with the right food.
On a stylistic level, the brand's name 'FIBRA' is also part of the packaging. The 'F' is designed to stand out while also signifying the "foliage all in an organic and expansive movement representing FIBRA's constant evolution."
Trend Themes
1. Minimalist Packaging Design - Opportunity for companies to create minimalist packaging designs that prioritize convenience and certainty for consumers.
2. Animal-label Differentiation - Opportunity to use animal labels on products to help consumers easily identify and purchase the correct type of product.
3. Incorporating Brand Name in Packaging - Opportunity to incorporate the brand name creatively in packaging design to enhance brand recognition and representation.
Industry Implications
1. Farm Feed Industry - Opportunity for farm feed companies to differentiate their products using animal labels to simplify purchase decisions for farmers.
2. Packaging Design Industry - Opportunity for packaging design companies to offer minimalist and functional designs that prioritize convenience and clarity for consumers.
3. Organic Food Industry - Opportunity for organic food brands to incorporate symbolic elements in packaging designs to represent the brand's commitment to constant evolution.
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