Circumference Makes Cleanly Packaged and Formulated Products
Laura McQuarrie — June 11, 2018 — Eco
References: circumferencenyc & byrdie
The husband-and-wife team behind Circumference created a sustainable, non-toxic luxury product line based on the belief that "skincare should support and delight not only in our skin, but our planet—and every gorgeous thing within it."
Circumference's product range includes items like the Active Botanical Refining Toner and the Pure Balancing Botanical Face Oil, which are extremely nourishing, highly tested for their efficacy and work well as a team. The skincare brand sets itself apart by taking a holistic approach to non-toxic beauty, as its clean products made with mindfully sourced indigenous botanicals and extracts are contained within recyclable or biodegradable packaging.
Circumference is a disruptive beauty brand that's doing its part to transform the entire skincare industry.
Circumference's product range includes items like the Active Botanical Refining Toner and the Pure Balancing Botanical Face Oil, which are extremely nourishing, highly tested for their efficacy and work well as a team. The skincare brand sets itself apart by taking a holistic approach to non-toxic beauty, as its clean products made with mindfully sourced indigenous botanicals and extracts are contained within recyclable or biodegradable packaging.
Circumference is a disruptive beauty brand that's doing its part to transform the entire skincare industry.
Trend Themes
1. Non-toxic Beauty - The trend of transparently formulated, non-toxic skincare products offer an opportunity for new brands to disrupt the traditional beauty industry and appeal to ethically-minded consumers.
2. Sustainable Packaging - The growth of eco-conscious shoppers has created an opportunity for brands to innovate their product packaging to be biodegradable, recycled, or reusable, while still maintaining a luxury look and feel.
3. Holistic Skincare Approach - The trend of a more mindful and balanced skincare approach offers opportunities for new brands to emerge that cater to consumers looking for natural and organic ingredients that improve both their complexion and well-being.
Industry Implications
1. Beauty - As consumers become more conscious of their beauty product choices, the opportunity exists for innovative brands to disrupt the traditional beauty industry with non-toxic, sustainably-packaged products that cater to ethically-minded consumers.
2. Packaging - The trend of eco-conscious consumers has created opportunities for packaging companies to innovate and offer sustainable, biodegradable, and recyclable packaging solutions to brands in the beauty and personal care industry.
3. Wellness - As consumers become more mindful of their health and well-being, the opportunity exists for wellness brands to disrupt the skincare industry with natural and organic products that promote a holistic balance between physical beauty and mental wellness.
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