The Fabio Bartz Campaign References a Theme of Retro Futurism
Jana Pijak — May 6, 2013 — Pop Culture
References: fabiobartz & malemodelscene.net
Channeling the sci-fi theme made popular by 70s and 80s television series Battlestar Galactica, the Fabio Bartz ad campaign is both futuristic and avant-garde. This set of images is lensed by photographer Eduardo Fiorindo who captures models Alef Rosa and Thomas Castilho as they pose amidst a mountainous escarpment setting.
The model duo is outfitted by stylist Clarissa Koppe who dresses them in the label's patterned suiting, belted harness accessories and oversized cape designs. Moreover, the guys enhance their futuristic fashion staples with silver-haired coifs by Renan Pimenta and Junior Cardoso.
Paying homage to television series Battlestar Galactica, the Fabio Bartz ad campaign marries a theme of retro futurism along with clean silhouettes that appeal to the modern man with an eye for style.
The model duo is outfitted by stylist Clarissa Koppe who dresses them in the label's patterned suiting, belted harness accessories and oversized cape designs. Moreover, the guys enhance their futuristic fashion staples with silver-haired coifs by Renan Pimenta and Junior Cardoso.
Paying homage to television series Battlestar Galactica, the Fabio Bartz ad campaign marries a theme of retro futurism along with clean silhouettes that appeal to the modern man with an eye for style.
Trend Themes
1. Retro Futurism - Disruptive innovation opportunity: Create fashion collections that combine vintage-inspired designs with futuristic elements.
2. Avant-garde Advertising - Disruptive innovation opportunity: Develop bold and unconventional ad campaigns that capture attention and push creative boundaries.
3. Mountainous Escarpment Settings - Disruptive innovation opportunity: Create immersive and visually stunning experiences using natural landscapes as a backdrop for fashion photography or events.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate retro futurism elements into clothing designs to attract customers looking for unique and futuristic fashion.
2. Advertising - Disruptive innovation opportunity: Introduce disruptive and avant-garde concepts to advertising campaigns to stand out in a crowded market.
3. Photography - Disruptive innovation opportunity: Explore unconventional settings and themes for fashion photography to create distinctive and memorable visuals.
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