Rnib Launched an Unexpectedly Fun Eye Exam Test at Glastonbury Festival
Laura McQuarrie — June 21, 2017 — Marketing
References: rnib.org.uk & creativepool
The last place one might expect to take an eye exam test is at a music festival, but the Glastonbury Festival is the only place that the Karaoke Eye Test can be found.
For the festival, Royal National Institute of Blind People (RNIB)—the official health charity partner of the event—created an engaging way to remind thousands of young festival-goers about the importance of regular eye checks. With the Karaoke Eye Test, festival goers have the chance to sing their favorite lyrics—provided that their vision is sharp enough to see the lines of text, which get progressively smaller and smaller.
As important as it is to get one's eyes regularly checked, it is not one of the most exciting parts of adulthood. To remedy this, a number of brands are coming up with unique ways to encourage consumers to take care of their health. Recently, Nikon launched a Vision Food Truck that fed patrons in accordance to what items they could see on the menu board.
For the festival, Royal National Institute of Blind People (RNIB)—the official health charity partner of the event—created an engaging way to remind thousands of young festival-goers about the importance of regular eye checks. With the Karaoke Eye Test, festival goers have the chance to sing their favorite lyrics—provided that their vision is sharp enough to see the lines of text, which get progressively smaller and smaller.
As important as it is to get one's eyes regularly checked, it is not one of the most exciting parts of adulthood. To remedy this, a number of brands are coming up with unique ways to encourage consumers to take care of their health. Recently, Nikon launched a Vision Food Truck that fed patrons in accordance to what items they could see on the menu board.
Trend Themes
1. Interactive Eye Tests - Engaging and interactive eye tests that incorporate fun activities or challenges.
2. Creative Health Initiatives - Innovative approaches to promoting healthcare through unconventional and engaging methods.
3. Consumer-focused Preventive Care - Brands developing unique ways to encourage consumers to prioritize their health and wellness.
Industry Implications
1. Healthcare - Opportunity for healthcare providers to make eye tests more engaging and interactive for patients.
2. Entertainment - Potential for incorporating interactive eye tests or health promotion activities at music festivals or other entertainment events.
3. Food and Beverage - Potential for food and beverage companies to collaborate with healthcare initiatives and create innovative experiences.
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