Nuii New York Cookies & Cream is Arriving in the UK
Michael Hemsworth — February 23, 2022 — Marketing
References: foodbev
The Nuii New York Cookies & Cream ice cream sticks are the latest addition to the brand's lineup of themed frozen treats that will provide consumers with a taste of the Big Apple in an easy way. The ice cream treat features a high-quality flavor profile that is achieved with premium ingredients and will be right at home within the brand's existing lineup of flavors. The treat is being launched at Tesco, Asda, Sainsbury's and Co-op locations in the UK in boxes of three at a price point of £3.90.
Brand Manager Jelena Aleksic commented on the new Nuii New York Cookies & Cream ice cream sticks saying, "Whilst developing the New York cookies & cream, it proved to be a successful product concept appreciated by top connoisseurs around the world…The new product marries two much-loved sweet treats and the iconic flavours of New York.”
Brand Manager Jelena Aleksic commented on the new Nuii New York Cookies & Cream ice cream sticks saying, "Whilst developing the New York cookies & cream, it proved to be a successful product concept appreciated by top connoisseurs around the world…The new product marries two much-loved sweet treats and the iconic flavours of New York.”
Trend Themes
1. Themed Frozen Treats - There is an opportunity for companies to create unique and high-quality themed frozen treats that offer a taste of different regions or cultures.
2. Premium Ingredients - Using premium ingredients to create unique and high-quality flavors of frozen treats can be a key differentiator in the market.
3. Regional Flavors - There is an opportunity to incorporate unique and authentic regional flavors into frozen treats, offering consumers a taste of different regions or cultures.
Industry Implications
1. Food and Beverage - Opportunities exist for food and beverage companies to create and market themed frozen treats using premium and unique ingredients.
2. Tourism and Travel - Frozen treat companies can partner with tourism and travel companies to create destination-specific treats using locally-sourced ingredients to offer tourists a unique taste of the region.
3. Retail - Retailers can stock unique and high-quality themed frozen treats to differentiate themselves from competitors and offer consumers a unique and premium experience.
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