McDonald's 'Experience of the Future' Eateries Are Now Open in Asia
Jana Pijak — January 17, 2018 — Lifestyle
References: mcdonalds.hk & marketing-interactive
A chain of McDonald's 'Experience of the Future' restaurants recently opened their doors in Hong Kong and aim to make the lives of the eatery's patrons more convenient. Equipped with customizable ordering and cash-out kiosks, the locations are designed to be automated, and feature tech-charging stations as an added bonus for those on the go.
In addition to these self-ordering stations, consumers can also pick up mobile orders at the McDonald's Experience of the Future restaurants. "The new dining model focuses on four pillars: menu innovation, customer experience, digital ordering and delivery," and is set to be a hit among urban residents, students and families looking to save time and those looking to streamline their food ordering process.
In addition to these self-ordering stations, consumers can also pick up mobile orders at the McDonald's Experience of the Future restaurants. "The new dining model focuses on four pillars: menu innovation, customer experience, digital ordering and delivery," and is set to be a hit among urban residents, students and families looking to save time and those looking to streamline their food ordering process.
Trend Themes
1. Automated Fast Food - An opportunity to develop fast food restaurants equipped with customizable ordering and cash-out kiosks to automate the customer experience.
2. Mobile Ordering - An opportunity to develop fast food apps where customers can pick up mobile orders at the restaurants for a faster and more convenient dining experience.
3. Tech-charging Stations - An opportunity to develop fast food rest areas with tech-charging stations as an added bonus for customers on the go.
Industry Implications
1. Fast Food Industry - Fast food chains can adopt automated ordering systems and mobile apps to enhance their customers' dining experience and stay competitive.
2. Technology Industry - Companies can develop and market tech-charging stations for fast food restaurants and other food establishments to improve convenience for customers.
3. Hospitality Industry - Hospitality companies can create design and technology solutions to help fast food restaurants enhance the dining experience for their customers.
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