Butter & Me Makes Indulgently Scented Dessert-Like Exfoliating Body Bars
Laura McQuarrie — July 21, 2023 — Fashion
References: butterandme.co & happi
Butter & Me makes exfoliating body bars that resemble textured chocolate bars and boast sweet scents to match. These crave-worthy "skin candies" are available in indulgent varieties like Matcha Vanilla, Strawberry Cacao and Orange Poppy, which are foaming, gently exfoliating and moisturizing thanks to ingredients like sugar, cocoa butter and sunflower oil. Like a chocolate bar, these products can be snapped so that only the desired portion is used.
Brands are creating dessert-inspired body care products that not only mimic the delectable scents of sweet treats but also incorporate luxurious textures and formulations reminiscent of indulgent desserts, appealing to consumers' desire for a delightful, sensorial self-care experience. Consumers seek out these kinds of products to go above and beyond cleansing and treat their senses to decadent, pleasurable experiences.
Brands are creating dessert-inspired body care products that not only mimic the delectable scents of sweet treats but also incorporate luxurious textures and formulations reminiscent of indulgent desserts, appealing to consumers' desire for a delightful, sensorial self-care experience. Consumers seek out these kinds of products to go above and beyond cleansing and treat their senses to decadent, pleasurable experiences.
Trend Themes
1. Dessert-inspired Body Care Products - Opportunity for brands to create luxurious body care products that mimic the scents, textures, and formulations of indulgent desserts.
2. Sensorial Self-care Experiences - Chance to capitalize on consumers' desire for delightful, sensorial self-care experiences by incorporating crave-worthy scents and textures into body care products.
3. Pleasurable Cleansing Experiences - Potential to tap into consumers' desire for decadence in body care by offering products like exfoliating body bars that provide pleasurable cleansing experiences.
Industry Implications
1. Personal Care - Opportunity for personal care brands to create innovative body care products that appeal to consumers seeking indulgence and sensory pleasure.
2. Beauty - Chance for beauty brands to develop sensorial self-care products that enhance the overall well-being and pleasure of consumers.
3. Wellness - Potential for wellness brands to cater to consumers' desire for decadent and pleasurable cleansing experiences by offering innovative body care products.
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