Prego's Creamy, Pourable Pesto Sauces Enhance Pasta and More
Laura McQuarrie — May 20, 2024 — Lifestyle
References: placera.se & campbellsoupcompany
Prego Creamy Pesto sauces is a new line that makes pesto approachable, all while adding variety to the Italian sauce aisle abundant in red sauces. These pourable, kid-friendly Creamy Basil Pesto, Creamy Roasted Garlic Pesto and Creamy Parmesan Pesto sauces are bright, herbaceous and ready to be savored with spaghetti and ravioli, plus everything from vegetables and sandwiches to pizza.
“Pesto is seeing the largest amount of growth within the Italian Sauce category and yet is the smallest segment,” said Caitlin Votava, Director of Marketing at Prego, “We’ve seen that everyone is craving more meal inspiration with new flavors, so we created Creamy Pesto sauces with a vision to elevate more than just pasta, while keeping weeknight dinners easy and flavorful.”
“Pesto is seeing the largest amount of growth within the Italian Sauce category and yet is the smallest segment,” said Caitlin Votava, Director of Marketing at Prego, “We’ve seen that everyone is craving more meal inspiration with new flavors, so we created Creamy Pesto sauces with a vision to elevate more than just pasta, while keeping weeknight dinners easy and flavorful.”
Trend Themes
1. Pourable Sauces - These versatile, pourable pestos offer a convenient way to elevate everyday meals, distinguishing them from traditional pesto products.
2. Family-friendly Pestos - These kid-friendly pesto sauces cater to families, creating more inclusive meal options that appeal to both adults and children.
3. Growth in Pesto Market - As pesto is the fastest growing segment in the Italian sauce category, there's potential for new flavor innovations to cater to evolving consumer tastes.
Industry Implications
1. Condiments and Sauces - The introduction of creamy pesto sauces in the condiment sector provides a fresh alternative to the classic red sauces, adding variety to consumer choices.
2. Convenience Foods - Pourable pesto sauces align with the growing demand for quick and easy meal solutions, especially for busy families looking to simplify weeknight dinners.
3. Italian Cuisine Enhancements - Innovations in Italian sauces such as these pestos reflect a shift towards more diverse and sophisticated flavors, expanding traditional cuisine boundaries.
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