The Evian Refill Water System Will Be at Wimbledon
Michael Hemsworth — June 27, 2023 — Marketing
References: evian & talkingretail
The Evian refill water system has been announced as a first-ever solution that will be at Wimbledon this year to provide players with on-court refreshment. The system will see players wielding their very own reusable Evian-branded bottles that can be easily refilled with the brand's natural mineral water on-court and at designated areas for players. This includes dressing rooms, practice courts and restaurants to encourage them to quench their thirst in a decidedly more sustainable manner than with single-use alternatives.
Vice President, Marketing, Danone UK & Ireland Sarah Dossett spoke on the Evian refill water system saying, "We are incredibly proud of our long-standing relationship with one of the world’s most prestigious sporting events. Together through collaboration, we are excited to pilot this new system for 2023. The development of a refill solution to deliver our Evian water to players demonstrates Evian’s continued commitment to innovate. Together with Wimbledon, we are continuing our journey towards our circularity ambitions.”
Vice President, Marketing, Danone UK & Ireland Sarah Dossett spoke on the Evian refill water system saying, "We are incredibly proud of our long-standing relationship with one of the world’s most prestigious sporting events. Together through collaboration, we are excited to pilot this new system for 2023. The development of a refill solution to deliver our Evian water to players demonstrates Evian’s continued commitment to innovate. Together with Wimbledon, we are continuing our journey towards our circularity ambitions.”
Trend Themes
1. Reusable Water Solutions - The Evian refill water system highlights the trend towards reusable water solutions that reduce single-use plastic waste.
2. Sustainability in Sports Events - The implementation of the Evian refill water system at Wimbledon reflects the growing trend of promoting sustainability in sports events.
3. Collaborative Innovation - The partnership between Evian and Wimbledon showcases the trend of collaborative innovation in creating more sustainable solutions.
Industry Implications
1. Beverage Industry - The Evian refill water system presents disruptive innovation opportunities in the beverage industry by promoting sustainable packaging and distribution methods.
2. Sports Industry - The implementation of refill water systems in sports events offers disruptive innovation opportunities in the sports industry to promote sustainability and eco-friendly practices.
3. Packaging Industry - The focus on reusable bottles and reducing single-use plastic in the refill water system at Wimbledon opens up disruptive innovation opportunities in the packaging industry to develop more sustainable alternatives.
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