Evans' Fashion Reimagines Designer Apparel for Plus-Sized Women
Laura McQuarrie — May 30, 2015 — Fashion
References: evansusa & refinery29
There was a common thread in the Evans' fashion looks that marched down the runway at this year's London Fashion Week—all of the designer garments were showcased by plus-sized models.
These looks are from a newly launched label from Evans by the name of Design Collective. Specifically, the pieces that make up this label were created by designers creating for curvy women. Featuring designs from Giles Deacon, Lulu Liu and Jamie Wei Huang, the collection consists of 15 looks that range from vibrant prints to classic pleated dresses.
Since it's a challenge to design clothing that is flattering for all body types, this collection is careful to consider the details that will accentuate a fuller figure. Evans' Design Collective garments are available in sizes from 10 to 28, making luxury full-figured fashion quite accessible between $70 and $300.
These looks are from a newly launched label from Evans by the name of Design Collective. Specifically, the pieces that make up this label were created by designers creating for curvy women. Featuring designs from Giles Deacon, Lulu Liu and Jamie Wei Huang, the collection consists of 15 looks that range from vibrant prints to classic pleated dresses.
Since it's a challenge to design clothing that is flattering for all body types, this collection is careful to consider the details that will accentuate a fuller figure. Evans' Design Collective garments are available in sizes from 10 to 28, making luxury full-figured fashion quite accessible between $70 and $300.
Trend Themes
1. Plus-size Fashion - The trend of designing clothing specifically for plus-sized women creates an opportunity for brands to tap into an underserved market.
2. Inclusive Fashion Shows - Fashion shows featuring models of diverse body types create a more inclusive and accepting environment for consumers.
3. Affordable Luxury - Providing luxury fashion for plus-sized women at accessible price points creates an opportunity for disruptive innovation in the fashion industry.
Industry Implications
1. Fashion - Designers and brands in the fashion industry have the opportunity to create clothing and runway shows that are more inclusive of diverse body types.
2. Retail - Retailers have the opportunity to cater to an underserved market by offering plus-sized luxury items at affordable prices.
3. Ecommerce - Ecommerce platforms have the opportunity to provide a wider variety of plus-sized luxury fashion options to consumers worldwide.
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