The Ethicando Store in Paris Stocks Fairtrade Food and Designs
Rebecca Byers — May 28, 2012 — Social Good
References: ethicando & springwise
Opened recently in Paris, Ethicando is an ethical business selling Fairtrade food, drink, clothing and design that supports anti-Mafia co-operatives and seeks to raise awareness about the consequences of organized crime on Italian communities.
Located in the Canal Saint Martin district of Paris, the store opened up in March 2012 and showcases its efforts to fight back against organized crime in Italy. In addition to wine and beer, olive oil, preserves and chocolate are among some of the other Fairtrade consumables from co-operatives led by at-risk youth in troubled regions of Italy, as well as "former detainees reintegrating back into society and unemployed women," according to Springwise.
The land for the co-operatives is land confiscated from criminal gangs and Ethicando has partnered with organizations Libera Terra and Made In Jail.
Contact Information
Ethicando website
Ethicando on Facebook
Ethicando on Twitter
Located in the Canal Saint Martin district of Paris, the store opened up in March 2012 and showcases its efforts to fight back against organized crime in Italy. In addition to wine and beer, olive oil, preserves and chocolate are among some of the other Fairtrade consumables from co-operatives led by at-risk youth in troubled regions of Italy, as well as "former detainees reintegrating back into society and unemployed women," according to Springwise.
The land for the co-operatives is land confiscated from criminal gangs and Ethicando has partnered with organizations Libera Terra and Made In Jail.
Contact Information
Ethicando website
Ethicando on Facebook
Ethicando on Twitter
Trend Themes
1. Fairtrade Products - Opportunity for businesses to support ethical practices and contribute to social causes by selling fairtrade food and designs.
2. Anti-mafia Co-operatives - Disruptive innovation potential in partnering with organizations to support at-risk youth and reintegrate former detainees into society.
3. Raising Awareness About Organized Crime - Opportunity to educate consumers about the consequences of organized crime and encourage them to support products that contribute to fighting against it.
Industry Implications
1. Retail - Retailers can stock fairtrade products and collaborate with anti-Mafia cooperatives to differentiate themselves in the market and cater to conscious consumers.
2. Food and Beverage - Opportunities for brands to source fairtrade ingredients and support co-operatives led by at-risk youth and marginalized communities to create socially responsible products.
3. Fashion and Design - Fashion and design companies can partner with organizations and support anti-Mafia co-operatives to create unique and socially impactful designs.
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