'Ethical Community' Connects Businesses With Customers Who Care
Bianca — March 21, 2012 — Social Good
References: ethicalcommunity
If you’ve ever wondered where, how and by whom your products are made, then Ethical Community is an online marketplace that will let you discover just that.
The sustainability-focused online retailer connects business owners who sell ethical products with consumers who care. At the same time, shoppers also get to learn about the people who make the products, and the stories behind them.
Ethical Community offers plenty of gift products such as fair trade treats, upcycled fashion, natural soap and candle sets and even environmentally-friendly gift packages that are perfect for weddings.
The online marketplace was launched in October 2010 by Liam Patterson and Jason Dainter in order to make ethical consumption easier for both businesses and consumers.
“Every seller we sign up goes through a strict vetting process and every product they list explains what steps the seller is taking to ensure the product is ethical,” the company explains. “Whether it’s fair-trade coffee, organic shampoo, or a natural bamboo t-shirt for your new born baby, you will be able to read about this using our easy to follow cause guide.”
Contact Information
Ethical Community website
Ethical Community on Twitter
Ethical Community on Facebook
The sustainability-focused online retailer connects business owners who sell ethical products with consumers who care. At the same time, shoppers also get to learn about the people who make the products, and the stories behind them.
Ethical Community offers plenty of gift products such as fair trade treats, upcycled fashion, natural soap and candle sets and even environmentally-friendly gift packages that are perfect for weddings.
The online marketplace was launched in October 2010 by Liam Patterson and Jason Dainter in order to make ethical consumption easier for both businesses and consumers.
“Every seller we sign up goes through a strict vetting process and every product they list explains what steps the seller is taking to ensure the product is ethical,” the company explains. “Whether it’s fair-trade coffee, organic shampoo, or a natural bamboo t-shirt for your new born baby, you will be able to read about this using our easy to follow cause guide.”
Contact Information
Ethical Community website
Ethical Community on Twitter
Ethical Community on Facebook
Trend Themes
1. Ethical Consumption - Disruptive innovation opportunity: Develop new technologies or platforms that enable consumers to easily identify and purchase ethically-produced products.
2. Transparent Supply Chains - Disruptive innovation opportunity: Create solutions that provide transparency into the production processes and supply chains of businesses, allowing consumers to make informed purchasing decisions.
3. Sustainability-focused Marketplaces - Disruptive innovation opportunity: Build online marketplaces specifically dedicated to promoting sustainable and eco-friendly products, catering to the growing demand for environmentally conscious shopping experiences.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Integrate sustainability and ethical considerations into existing e-commerce platforms, offering a wider range of ethical products to consumers.
2. Consumer Goods - Disruptive innovation opportunity: Develop innovative packaging solutions that minimize environmental impact and highlight the ethical and sustainable aspects of products.
3. Social Impact - Disruptive innovation opportunity: Create platforms or tools that enable businesses to measure and communicate their social and environmental impact to consumers, fostering trust and loyalty.
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