Hive is an Online Grocery Store Only Retailing Conscious Brands
Ellen Smith — November 4, 2020 — Social Good
References: thehiveinc & adweek
Hive is an online grocery store that only stocks products from socially conscious brands. Among many things, the pandemic has opened consumers' eyes to the buying power they hold. With budgets tight, many are only looking to spend their money where it counts, meaning small businesses, or brands that maintain a certain set of values.
Hive is a one-stop shop when it comes to this, as it takes the guesswork out of spending money. Hive's unique algorithm finds only the best businesses to support, typically ones that are independently owned, or that live up to social, eco, or political attributes. The online grocery sells everything one might need, from chocolate bars to household goods and more.
Image Credit: Hive
Hive is a one-stop shop when it comes to this, as it takes the guesswork out of spending money. Hive's unique algorithm finds only the best businesses to support, typically ones that are independently owned, or that live up to social, eco, or political attributes. The online grocery sells everything one might need, from chocolate bars to household goods and more.
Image Credit: Hive
Trend Themes
1. Conscious Online Grocery Shopping - Online grocery stores like Hive that exclusively stock socially conscious brands are disrupting traditional grocery shopping by providing a convenient and reliable platform for consumers to support businesses that align with their values.
2. Consumer Empowerment - The trend of consumers seeking to spend their money where it counts, supporting small businesses and socially conscious brands, is creating disruptive innovation opportunities for online grocery stores like Hive to capitalize on the shifting consumer preferences.
3. Curated Shopping - Hive's unique algorithm and curated selection of products based on social, eco, and political attributes is driving a trend in providing consumers with a simplified and trusted shopping experience, presenting opportunities for the development of similar platforms in other industries.
Industry Implications
1. Online Grocery - The concept of conscious online grocery stores highlights the potential for disruption and growth in the online grocery industry as consumers increasingly prioritize supporting socially conscious businesses.
2. Small Business Support - The trend of consumers actively seeking to support small businesses and socially conscious brands presents disruptive innovation opportunities across various industries, such as e-commerce platforms, retail, and marketing.
3. Alternative Business Models - The success of Hive's algorithm-based approach to curating products and supporting independent businesses can inspire disruptive innovation in industries beyond online grocery, such as fashion, beauty, and home goods.
1.8
Score
Popularity
Activity
Freshness
