De Beers Launches Amulet Collection
Going Like Sixty — December 25, 2008 — Luxury
References: luxury-insider
These African amulets symbolize optimistic meanings including, but not limited to: love, hope and fresh beginnings. De Beers, the diamond cartel, is launching an Amulet Collection for those interested in a new glitzy, ethnic chic style.
Rings and pendants are available worldwide. The diamonds are set in 18 karat white gold, many taking the form of African tribal masks.
Implications - Embracing the rich cultures of the world in order to create valuable and sought-after accessories is a definite innovation gold mine. Consumers are always impressed when an item incorporates complex and rich symbolism in its design, as this adds a level of mystery and sophistication beyond the traditional or the expected.
Rings and pendants are available worldwide. The diamonds are set in 18 karat white gold, many taking the form of African tribal masks.
Implications - Embracing the rich cultures of the world in order to create valuable and sought-after accessories is a definite innovation gold mine. Consumers are always impressed when an item incorporates complex and rich symbolism in its design, as this adds a level of mystery and sophistication beyond the traditional or the expected.
Trend Themes
1. Ethnic-inspired Jewelry - Designing jewelry that incorporates diverse cultural elements can add a level of mystery and sophistication beyond the traditional or the expected.
2. Symbolic Jewelry - Creating accessories that incorporate complex and rich symbolism in its design can impress consumers and add value to the item.
3. Ethical Luxury - Designing jewelry that is ethical and sustainable can meet the growing consumer demand for socially responsible luxury goods.
Industry Implications
1. Jewelry - The jewelry industry can incorporate diverse cultural elements in their designs to appeal to a wider audience and add value to their products.
2. Fashion - The fashion industry can incorporate cultural-inspired accessories to add a level of sophistication and uniqueness to their collections.
3. Luxury Goods - The luxury goods industry can meet the growing demand for socially responsible products by creating ethical and sustainable jewelry.
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