De Beers RVL is the First Unisex Line from the Famed Diamond Firm
Laura McQuarrie — October 6, 2022 — Fashion
References: debeers & prnewswire
De Beers' RVL is the first line of gender-neutral jewelry from the renowned diamond firm and it shares three rings, two pendants and two bracelets. The unisex jewelry designs are ready to be worn on their own, or mixed and matched to create stylish stacks. Out of the pieces in the line, four are made with 18-karat gold with pave-set diamonds for sparkle. The remaining three out of the seven boast black titanium and 18-karat rose gold for contrast.
The "D" and "B" monograms of the brand can be seen throughout the line, which makes it look as though the modern jewelry designs share some sort of code. And when viewed from the side, the designs have elements that resemble gears.
The "D" and "B" monograms of the brand can be seen throughout the line, which makes it look as though the modern jewelry designs share some sort of code. And when viewed from the side, the designs have elements that resemble gears.
Trend Themes
1. Unisex Fine Jewelry - Jewelry companies can explore the opportunity to create gender-neutral fine jewelry, appealing to modern and inclusive consumers.
2. Mix-and-match Jewelry - Jewelry brands can innovate through mix-and-match designs, allowing customers to create their personalized looks and encouraging repeat purchases.
3. Personalized Jewelry Codes - Fine jewelry brands can experiment with incorporating hidden symbols such as codes or monograms to create personalized, exclusive pieces for customers.
Industry Implications
1. Fine Jewelry - Fine jewelry companies can explore the opportunity of catering to consumers who prefer more diversified, modern and inclusive options.
2. Fashion Retail - Fashion retailers can add a selection of gender-neutral fine jewelry to their inventory, appealing to a wider range of consumers.
3. Luxury Goods - Luxury goods companies can appeal to modern and diverse consumers by investing in the development of unisex fine jewelry lines.
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