The 'Say My Name' Esurance Super Bowl Ad Stars Walter White
Laura McQuarrie — February 3, 2015 — Pop Culture
References: youtube & designtaxi
After causing a huge stir with its post-Super Bowl ad spot last year, the 2015 Esurance Super Bowl ad has been drumming up just as much excitement by featuring the familiar face of Walter White.
The ad has Bryan Cranston reprise his role as the drug lord, stationing him in a pharmacy rather than a meth lab. When a woman goes to pick up her prescription, White identifies himself as "sorta Greg" and it's clear that White is not where he should be, despite claiming to have "a lot of experience with drugs." White tries to force an incorrect prescription on the woman and Esurance is quick to note that you shouldn't settle for a one-size-fits-all plan, especially when it comes to paying for something that's just isn't right for you.
The ad has Bryan Cranston reprise his role as the drug lord, stationing him in a pharmacy rather than a meth lab. When a woman goes to pick up her prescription, White identifies himself as "sorta Greg" and it's clear that White is not where he should be, despite claiming to have "a lot of experience with drugs." White tries to force an incorrect prescription on the woman and Esurance is quick to note that you shouldn't settle for a one-size-fits-all plan, especially when it comes to paying for something that's just isn't right for you.
Trend Themes
1. Celebrity Marketing in Super Bowl Ads - Businesses can benefit from using familiar faces in their Super Bowl ads to create buzz and increase brand awareness.
2. Customization and Personalization in Advertising - There is a growing trend towards personalized and flexible messages to suit individual customer needs and preferences.
3. Humor and Pop Culture References in Advertising - Humorous ads that reference pop culture icons can be effective in generating attention and positive brand association.
Industry Implications
1. Advertising - Advertising firms can capitalize on the trend of using celebrities, personalization, and humor in their campaigns to increase brand awareness and target specific market segments.
2. Pharmaceuticals - Pharmaceutical companies can benefit from the trend of customization in their marketing strategies to reach a wider audience and differentiate themselves among competitors.
3. Entertainment - Entertainment companies can utilize pop culture references and humor in their advertising campaigns to increase fan engagement and build brand loyalty.
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