Singlecare and Martin Sheen Show Americans How to Save Money
Grace Mahas — December 27, 2019 — Marketing
References: singlecare & thedrum
SingleCare, the free prescription savings service, recently launched a hilarious commercial featuring actor Martin Sheen where he goes on a viral rant about the expensive costs of prescription drugs and demanding a solution. He's later interrupted with various customers and pharmacists that tell him how he can save a significant amount of money on his prescriptions using the app SingleCare.
“Many Americans are skipping out on taking their prescriptions and putting their health at risk, simply because they can’t afford their medications,” said Sheen. “This is a national crisis that must be addressed. While I am fortunate to have prescription insurance through my union (Sag/Aftra) to make my prescriptions affordable, there are millions who aren’t so lucky or whose insurance doesn't cover what they need.”
Image Credit: SingleCare
“Many Americans are skipping out on taking their prescriptions and putting their health at risk, simply because they can’t afford their medications,” said Sheen. “This is a national crisis that must be addressed. While I am fortunate to have prescription insurance through my union (Sag/Aftra) to make my prescriptions affordable, there are millions who aren’t so lucky or whose insurance doesn't cover what they need.”
Image Credit: SingleCare
Trend Themes
1. Viral-themed Prescription Ads - Disruptive innovation opportunity: Creating humorous and attention-grabbing commercials to raise awareness about the costly nature of prescription drugs and promote affordable solutions like SingleCare.
2. Prescription Drug Affordability - Disruptive innovation opportunity: Developing innovative solutions, like SingleCare, that help individuals save money on their prescription medications and address the national crisis of prescription non-adherence.
3. Pharmaceutical Industry Marketing - Disruptive innovation opportunity: Adopting creative marketing strategies, including viral-themed ads with notable personalities like Martin Sheen, to engage consumers and promote affordable prescription drug options.
Industry Implications
1. Healthcare - Disruptive innovation opportunity: Introducing cost-effective prescription services and technologies, such as SingleCare, to improve access to affordable healthcare for all individuals.
2. Insurance - Disruptive innovation opportunity: Collaborating with prescription savings services like SingleCare to expand coverage and provide affordable insurance plans that cover a wider range of prescription medications.
3. Entertainment - Disruptive innovation opportunity: Partnering with healthcare companies and prescription savings services to create viral-themed commercials, leveraging celebrities and humor to educate and engage consumers.
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