The Esquire Augmented Reality Issue is an Interactive Experience
Marissa Liu — November 17, 2009 — Marketing
References: esquire
The Esquire augmented reality issue has been released and it is the first of its kind. A little marker on the front of the magazine allows you to control your reading and interactive experience of the magazine through your computer.
Here’s how it works: first you must buy a copy of the Esquire augmented reality issue and then download the software on the magazine's website. There are six separate experiences that you can control: a 3D cover, a weather-changing fashion shoot, a time-sensitive ‘Funny Joke from a Beautiful Woman,’ a song, a photo slideshow, and an ad from Lexus.
Here’s how it works: first you must buy a copy of the Esquire augmented reality issue and then download the software on the magazine's website. There are six separate experiences that you can control: a 3D cover, a weather-changing fashion shoot, a time-sensitive ‘Funny Joke from a Beautiful Woman,’ a song, a photo slideshow, and an ad from Lexus.
Trend Themes
1. Augmented Reality in Magazines - The Esquire augmented reality issue demonstrates the potential for interactive and immersive experiences in print media.
2. Reader-controlled Content - Reader-controlled magazines offer a personalized and engaging reading experience, allowing individuals to choose what content they want to see.
3. Interactive Advertising in Print - The inclusion of interactive ads in magazines opens up new opportunities for brands to engage with readers in innovative and captivating ways.
Industry Implications
1. Publishing - The publishing industry can leverage augmented reality technology to revolutionize traditional print media and attract new readership.
2. Marketing and Advertising - The marketing and advertising industry can explore interactive advertising in print magazines as an effective way to capture consumers' attention and enhance brand experiences.
3. Software Development - The development of software and applications for reader-controlled magazines presents an opportunity for software developers to create customized and user-friendly platforms for interactive print media.
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