NUT-rition's Equal Pay Pack Expresses That the "Gender Pay Gap is Nuts"
Laura McQuarrie — April 5, 2019 — Lifestyle
References: paygapisnuts & businesswire
For National Equal Pay Day, NUT-rition teamed up with Laura Dern and Equal Rights Advocates to create the Equal Pay Pack, a limited-edition nut snack pack that shares "what it feels like to get less." For a limited time, this nut mix with almonds, cashews, pecans and dried fruit is being offered in a bag that's 20% bigger than the regular NUT-rition pack and advocates equal pay for all.
To bring awareness to the wage gap, the brand created gender-specific bags of NUT-rition, including "His Pack," which featured 20% less product than "Her Pack," and a hidden camera stunt.
As well as inspiring people to demand more from the workplace, NUT-rition is using the Equal Pay Pack to express that it believes "women should demand more… more from their snacks and more from their lives."
To bring awareness to the wage gap, the brand created gender-specific bags of NUT-rition, including "His Pack," which featured 20% less product than "Her Pack," and a hidden camera stunt.
As well as inspiring people to demand more from the workplace, NUT-rition is using the Equal Pay Pack to express that it believes "women should demand more… more from their snacks and more from their lives."
Trend Themes
1. Gender Pay Gap Snacks - There is an opportunity for food and snack industries to create gender-specific products that raise awareness about the gender pay gap.
2. Awareness Campaign Products - There is an opportunity for businesses and marketers to create awareness campaigns through products that align with a particular cause or message.
3. Limited-edition Snacks - Creating limited-edition products can generate buzz and excitement around a brand and its message, as seen with the Equal Pay Pack.
Industry Implications
1. Food and Snack Industry - The food and snack industry can create awareness campaigns through gender-specific products to address societal issues and advocate for change.
2. Marketing and Advertising Industry - The marketing and advertising industry can leverage the power of products to drive social change and create awareness campaigns that resonate with consumers.
3. Consumer Goods Industry - The consumer goods industry has an opportunity to capitalize on the trend of limited-edition products to generate attention and build brand loyalty.
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