Pakkā from Epic Salt Lake City Brewery Uses Real Fruit
Ellen Smith — April 30, 2020 — Lifestyle
References: epicbrewing & brewbound
Recently launched in Utah at the Epic Salt Lake City Brewery is a new hard seltzer, Pakkā. Unlike most drinks of its kind on the market, Pakkā is comprised largely or real fruit, instead of flavor concentrate that's typically found in spiked drinks, making for a sparkling summer beverage that's sure to satisfy.
The new drink arrives in four different flavors including, Graprfruit Tangerine, Cherry Lime, Black Cherry and Mixed Berry and are available in six-packs or as a mixed 12-pack. With a flavor profile that's described as dry, sweet, crisp, fruity, and refreshing, Pakkā, from Epic Salt Lake City Brewery is sure to serve as the perfect beverage to accompany one's summer barbecue.
While many hard seltzers exist on the market, Pakkā aims to differentiate itself with its unique use of real fruit as the main ingredient.
The new drink arrives in four different flavors including, Graprfruit Tangerine, Cherry Lime, Black Cherry and Mixed Berry and are available in six-packs or as a mixed 12-pack. With a flavor profile that's described as dry, sweet, crisp, fruity, and refreshing, Pakkā, from Epic Salt Lake City Brewery is sure to serve as the perfect beverage to accompany one's summer barbecue.
While many hard seltzers exist on the market, Pakkā aims to differentiate itself with its unique use of real fruit as the main ingredient.
Trend Themes
1. Real Fruit Spiked Seltzers - Opportunity to disrupt the hard seltzer market by offering beverages made with real fruit instead of artificial flavors.
2. Flavor Concentrate Alternatives - Opportunity to develop alternative methods for creating flavored spiked drinks that don't rely on artificial flavor concentrates.
3. Premium Hard Seltzer - Opportunity to tap into the market for high-quality, premium hard seltzers made with real fruit ingredients.
Industry Implications
1. Beverage Manufacturing - Opportunity for beverage manufacturers to incorporate real fruit in their spiked seltzer offerings.
2. Craft Brewery - Opportunity for craft breweries to expand their product lines by introducing spiked seltzers made with real fruit.
3. Natural Ingredients Suppliers - Opportunity for suppliers of natural ingredients to provide fruit concentrates and extracts for use in spiked seltzer production.
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