The Epic Meal Time Cooking Arsenal is Badass Branding
Taylor Keefe — January 4, 2013 — Pop Culture
References: youtube & smart.epicmealtime
The boys at Epic Meal Time have expanded their operation into the consumer product industry with their latest venture. The Epic Meal Time cooking arsenal arrives just in time for Christmas, giving men everywhere the tools to create that perfect holiday meal.
The Epic Meal Time cooking arsenal is a collection of standard issue kitchen items: non-stick pans, sauce pots, cooking tray, knives, and a spatula. However, these items are decked out with Epic Meal Time branding and logos. If you want to learn to cook signature Epic Meal Time dishes—like candy bacon and Jack Daniel’s bacon—these items are a must-have.
Pre-orders start at $99, but won’t be delivered until March 2013. In the meantime, the lads will send you stickers, a kitchen towel and a signed photograph from one the cast members in exchange for your patience and contribution.
Gentlemen, don’t sleep on your cooking skills and pre-order a set now!
The Epic Meal Time cooking arsenal is a collection of standard issue kitchen items: non-stick pans, sauce pots, cooking tray, knives, and a spatula. However, these items are decked out with Epic Meal Time branding and logos. If you want to learn to cook signature Epic Meal Time dishes—like candy bacon and Jack Daniel’s bacon—these items are a must-have.
Pre-orders start at $99, but won’t be delivered until March 2013. In the meantime, the lads will send you stickers, a kitchen towel and a signed photograph from one the cast members in exchange for your patience and contribution.
Gentlemen, don’t sleep on your cooking skills and pre-order a set now!
Trend Themes
1. Branded Kitchen Tools - Opportunity for restaurants, cooking shows and celebrity chefs to create their own branded kitchen tools for personal and commercial use.
2. Personalized Cooking Gear - Opportunity for niche market companies to create personalized cooking gear catering to specific audiences.
3. D2C Cooking Equipments - Opportunity for D2C companies to create and market innovative cooking equipments that resonates with the target audience.
Industry Implications
1. Restaurant Industry - Restaurants could create and sell branded kitchen tools as merchandise to loyal customers, generating additional revenue streams.
2. Cooking Show Industry - Cooking show hosts could create their own line of branded kitchen tools featured in their show, which viewers can purchase online.
3. Celebrity Chef Industry - Celebrity chefs could create their own branded kitchen tools to sell as merchandise, providing another source of income and brand recognition.
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