The James Brand and Roark Deliver Military-Grade Meal Prep Kit
Niko Pajkovic — November 3, 2021 — Art & Design
References: shop.thejamesbrand & acquiremag
Tactile tool company The James Brand has teamed up with men's clothing brand Roark to deliver The Road Kit -- a compact travel pack containing an assortment of essential camping tools and utensils.
Combining Roark's thoughtful approach to fashion with The James Brands' minimal design philosophy, The Road Kit offers hardcore campers and backpackers an array of no-frills items. The pack includes a limited edition version of a Hell Gap fixed knife blade, a black PVD-coated titanium spoon and fork, a black PVD-coated pair of collapsable titanium chopsticks. All of these items are stored in a military-style canvas roll, making it incredibly convenient for on-the-go meal preparation.
Overall The Road Kit will appeal to camping enthusiasts in search of high-quality, long-lasting utensils.
Image Credit: The James Brand
Combining Roark's thoughtful approach to fashion with The James Brands' minimal design philosophy, The Road Kit offers hardcore campers and backpackers an array of no-frills items. The pack includes a limited edition version of a Hell Gap fixed knife blade, a black PVD-coated titanium spoon and fork, a black PVD-coated pair of collapsable titanium chopsticks. All of these items are stored in a military-style canvas roll, making it incredibly convenient for on-the-go meal preparation.
Overall The Road Kit will appeal to camping enthusiasts in search of high-quality, long-lasting utensils.
Image Credit: The James Brand
Trend Themes
1. Compact Travel Kits - The compact design and portability of The Road Kit show disruptive innovation opportunities in creating compact travel kits for various needs.
2. Minimalist Design Approach - The James Brand and Roark's minimal design approach in creating The Road Kit demonstrates disruptive innovation opportunities in minimalist aesthetics in various industries.
3. Military-grade Utensils - The use of black PVD-coated titanium utensils in The Road Kit shows disruptive innovation opportunities in creating military-grade utensils for extreme outdoor activities.
Industry Implications
1. Outdoor Retail Industry - The Road Kit reflects innovative ideas that can be implemented in the outdoor retail industry, especially for camping enthusiasts.
2. Travel Retail Industry - The compact design and portability of The Road Kit presents innovative ideas for the travel retail industry in creating sets of essential tools and utensils for travelers.
3. Kitchenware Industry - The use of military-grade coating on the titanium utensils in The Road Kit introduces innovative ideas for creating durable and long-lasting kitchenware for home use.
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