Lactalis Launches Workout Recovery Drink, UP2U RECOVER
Niko Pajkovic — February 4, 2022 — Lifestyle
References: up2u.co & dairyreporter
French multinational dairy company Lactalis has announced the launch of an all-new, post-workout beverage brand in the United States called UP2U RECOVER. Designed for fitness fanatics and athletes, the new recovery-focused drinks are made using Lacatilis' PRONATIV native whey protein, which the company says is protein in its purest and most potent form.
In addition to the protein, the beverages contain a formula consisting of carbs and electrolytes, both of which work to stimulate muscle recovery when consumed 30 minutes after exercise. Luckily, for those avoiding dairy, UP2U RECOVER is entirely lactose-free and incredibly easy to digest.
“Consumers can use UP2U Recover products to help embrace a healthy lifestyle, balancing fitness needs and hectic daily life,” says Jean-Luc Bruandet, president and chief executive officer, Lactalis American Group.
Image Credit: Getty Images/Ross Helen
In addition to the protein, the beverages contain a formula consisting of carbs and electrolytes, both of which work to stimulate muscle recovery when consumed 30 minutes after exercise. Luckily, for those avoiding dairy, UP2U RECOVER is entirely lactose-free and incredibly easy to digest.
“Consumers can use UP2U Recover products to help embrace a healthy lifestyle, balancing fitness needs and hectic daily life,” says Jean-Luc Bruandet, president and chief executive officer, Lactalis American Group.
Image Credit: Getty Images/Ross Helen
Trend Themes
1. Post-workout Recovery Beverages - The market for recovery beverages is expanding as fitness enthusiasts seek convenient and effective ways to support muscle recovery post-workout.
2. Native Whey Protein - Native whey protein, being the purest and most potent form of protein, is gaining popularity in the fitness and health industry as consumers demand higher quality and more effective products.
3. Lactose-free Protein Beverages - As more consumers look for alternatives to dairy-based products, the demand for plant-based and lactose-free protein beverages is increasing, presenting an opportunity for companies to tap into this growing market.
Industry Implications
1. Sports Nutrition Industry - Companies can leverage the demand for convenient and effective post-workout recovery options, such as UP2U RECOVER, to tap into the growing sports nutrition industry.
2. Dairy Industry - With the rising demand for lactose-free and high-quality whey protein products, the dairy industry can adapt and innovate to meet changing consumer preferences and tap into new markets.
3. Plant-based Protein Industry - As interest in plant-based alternatives continues to grow, companies in the plant-based protein industry can capitalize on the demand for lactose-free and non-dairy protein beverages by developing innovative products that meet the needs of fitness enthusiasts.
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