SaveTones Helps Endangered Birds by Selling Ringtones of Their Sounds
Jonathon Brown — January 3, 2013 — Social Good
References: savetones.br & ibelieveinadv
SaveBrasil comes with a unique ad campaign to drive awareness of the endangered birds in Brazil. This campaign successfully merges our everyday technology needs (or maybe luxuries) with the fruits of nature.
This endangered birds campaign centers around the beautiful music birds make with their songs. Of course, the ad doesn’t pretend that pretend that all birds are good for is their sweet songs. However, what it's done is taken those bird songs and made them into downloadable ringtones. By visiting SaveTones.com.br, you can pay $0.90 for a bird song of your choice. By choosing the bird song, your money will go towards saving the endangered birds in Brazil.
This endangered birds campaign centers around the beautiful music birds make with their songs. Of course, the ad doesn’t pretend that pretend that all birds are good for is their sweet songs. However, what it's done is taken those bird songs and made them into downloadable ringtones. By visiting SaveTones.com.br, you can pay $0.90 for a bird song of your choice. By choosing the bird song, your money will go towards saving the endangered birds in Brazil.
Trend Themes
1. Endangered Bird Conservation - Opportunities for innovative campaigns that merge everyday technology with nature to raise awareness and funds for the conservation of endangered species.
2. Sound-based Marketing - Exploring new ways to use unique sounds and music in marketing to appeal to audiences and promote social or environmental causes.
3. Eco-friendly Consumerism - Consumers are seeking eco-friendly alternatives, and companies can tap into this demand by offering environmentally sustainable products or services.
Industry Implications
1. Technology - Developing creative technology-based solutions for raising awareness and funding for endangered species conservation efforts.
2. Music and Entertainment - Creating and marketing unique sound experiences based on endangered species' sounds for personal or commercial use.
3. Fashion and Retail - Offering eco-friendly products and services that promote conservation and support environmental initiatives.
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