GM Reworked Its Logo to Reflect Its Electrically-Powered Future
Daniel Johnson — January 15, 2021 — Autos
GM announced that it will modernize its logo, which had been in use for more than 50 years, in favour of a new design that reflects the companies electrically-powered future.
The new design uses lower case letters in place of the previous upper-case design, as well as a white background. Other new aspects of the logo include a square with round corners and three colors, including blue-black and a blue gradient. GM says that the new logo better reflects the companies electrically-powered future and the “clean skies of a zero-emissions future.”
In addition to the redesigned logo, the company also launched a marketing campaign on Jan. 11, that focuses on the Ultium platform. The automotive company is dedicated to more sustainable practices and is investing $27 billion into EVs and hopes to have 30 on the market by 2025.
Image Credit: GM
The new design uses lower case letters in place of the previous upper-case design, as well as a white background. Other new aspects of the logo include a square with round corners and three colors, including blue-black and a blue gradient. GM says that the new logo better reflects the companies electrically-powered future and the “clean skies of a zero-emissions future.”
In addition to the redesigned logo, the company also launched a marketing campaign on Jan. 11, that focuses on the Ultium platform. The automotive company is dedicated to more sustainable practices and is investing $27 billion into EVs and hopes to have 30 on the market by 2025.
Image Credit: GM
Trend Themes
1. Electric Vehicle Branding - Opportunity to create new and modern logos for automakers that reflect their shift toward electric and sustainable vehicles.
2. Minimalist Auto Logos - Automotive companies are embracing simple and minimalist logos to better reflect their dedication to clean design and sustainable practices.
3. Colorful Auto Branding - Automakers are experimenting with incorporating bold and bright colors into their branding to create a sense of energy and excitement around electric and sustainable vehicles.
Industry Implications
1. Automotive - Automakers have an opportunity to modernize their branding and messaging to better reflect a shift toward sustainable and electric vehicles.
2. Marketing and Advertising - Marketing and advertising agencies can help automotive companies launch campaigns that focus on the shift toward electric and sustainable vehicles, emphasizing new logo designs and branding.
3. Graphic Design - Graphic designers are in demand as automotive companies seek to create new and innovative logo designs that reflect a commitment to sustainability and clean design.
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