Elton John's Ben & Jerry's Flavor for Charity
mediterranean — July 16, 2008 — Pop Culture
References: eonline
Sir Elton John has collaborated with Ben & Jerry's on a very limited edition charity ice cream flavor: Goodbye Yellow Brickle Road. The proceeds from the rock 'n roll flavor will go to Elton's AIDS foundation.
Goodbye Yellow Brickle Road will be available at Vermont Scoop Shops for just one week only, July 18-25, as a celebration of Elton's first concert in Vermont, the home town of Ben & Jerry's Ice Cream. Vermont is also the last American state that Elton has yet to perform in.
"I can't think of a more fun way to celebrate playing my 50th state, Vermont, than having Ben & Jerry's create a special ice cream, Goodbye Yellow Brickle Road, with all my favorite flavors and ingredients," John said. "I'm especially pleased that they will be donating the proceeds to the Elton John AIDS Foundation."
Ok, so what would this flavor taste like? People Magazine notes that the ice cream will be decidedly Elton, "An outrageous symphony of decadent chocolate ice cream, peanut butter cookie dough, butter brickle and white chocolate chunks."
Goodbye Yellow Brickle Road will be available at Vermont Scoop Shops for just one week only, July 18-25, as a celebration of Elton's first concert in Vermont, the home town of Ben & Jerry's Ice Cream. Vermont is also the last American state that Elton has yet to perform in.
"I can't think of a more fun way to celebrate playing my 50th state, Vermont, than having Ben & Jerry's create a special ice cream, Goodbye Yellow Brickle Road, with all my favorite flavors and ingredients," John said. "I'm especially pleased that they will be donating the proceeds to the Elton John AIDS Foundation."
Ok, so what would this flavor taste like? People Magazine notes that the ice cream will be decidedly Elton, "An outrageous symphony of decadent chocolate ice cream, peanut butter cookie dough, butter brickle and white chocolate chunks."
Trend Themes
1. Limited Edition Collaborations - Opportunity for businesses to collaborate with celebrities to create exclusive products or experiences for a limited time, creating buzz and driving sales.
2. Charitable Partnerships - Companies can form partnerships with charitable organizations to create special products or donate a portion of proceeds, promoting social responsibility and attracting socially-conscious consumers.
3. Celebrity Branding - Brands can leverage the popularity and influence of celebrities to create unique branded products, increasing brand awareness and reaching new audiences.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to collaborate with celebrities for limited edition flavors or products, attracting customers and boosting sales.
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3. Non-profit and Charitable Organizations - Opportunity for non-profit organizations to partner with celebrities or brands to create special products or campaigns, increasing visibility and raising funds for their cause.
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