The Nékter Juice Bar Summertime Shakes are a First for the Brand
Michael Hemsworth — June 25, 2024 — Lifestyle
References: nekterjuicebar & qsrmagazine
The Nékter Juice Bar Summertime Shakes have been launched by the brand as its first-ever range of creamy shakes that maintain a rich taste and texture without the dairy associated with shake-style refreshments.
The shakes come in three flavors including Birthday Cake, Peanut Butter Cookie Monster and Strawberry Shortcake, which are each characterized by their plant-based recipes. The drinks are positioned as guilt-free indulgences crafted with wholesome ingredients to make them the perfect fit for clean eating consumers to enjoy this season.
Co-Founder and Chief Visionary Officer Alexis Parra spoke on the Nékter Juice Bar Summertime Shakes saying, "Healthy eating and indulgence don’t have to be mutually exclusive, especially at Nékter Juice Bar. We believe that you can treat yourself to deliciously nutritious options that satisfy cravings and nourish your body. Our new Summertime Shakes are proof of that, capturing the essence of childhood summer flavors in a truly better-for-you way.”
Image Credit: Nékter Juice Bar
The shakes come in three flavors including Birthday Cake, Peanut Butter Cookie Monster and Strawberry Shortcake, which are each characterized by their plant-based recipes. The drinks are positioned as guilt-free indulgences crafted with wholesome ingredients to make them the perfect fit for clean eating consumers to enjoy this season.
Co-Founder and Chief Visionary Officer Alexis Parra spoke on the Nékter Juice Bar Summertime Shakes saying, "Healthy eating and indulgence don’t have to be mutually exclusive, especially at Nékter Juice Bar. We believe that you can treat yourself to deliciously nutritious options that satisfy cravings and nourish your body. Our new Summertime Shakes are proof of that, capturing the essence of childhood summer flavors in a truly better-for-you way.”
Image Credit: Nékter Juice Bar
Trend Themes
1. Plant-based Indulgences - These new shakes represent a shift in the market toward indulgent yet health-conscious plant-based alternatives.
2. Dairy-free Delights - The absence of dairy in these summertime shakes caters to the growing demand for dairy-free options among health-conscious consumers.
3. Flavor Innovation - Offering flavors like Birthday Cake and Peanut Butter Cookie Monster, these shakes highlight innovative flavor profiles seldom seen in plant-based products.
Industry Implications
1. Plant-based Beverages - Nékter Juice Bar's new shakes signify an important entry into the plant-based beverage market, catering to those seeking dairy-free indulgences.
2. Health and Wellness - By offering nutritious yet indulgent drinks, the wellness industry is making strides toward combining health benefits with consumer cravings.
3. Food and Beverage Innovation - The novel plant-based shakes from Nékter Juice Bar demonstrate how the industry is creatively responding to the demand for unique and healthier alternative treats.
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