These Fiat Ads Show Off the Necessity of an Electronic Braking System
Laura McQuarrie — May 26, 2014 — Autos
References: fiat & adsoftheworld
These funny Fiat ads set up scenarios that could go horribly, terribly wrong if drivers do not make use of the electronic braking system in the car.
The three-part print ads are set up with two shops on a street, plus a driver that intends to make a stop at the one nearest them. For example, a guy with a trunk full of guns is headed towards a shooting range, but if he keeps going, there could be an awful situation that goes down at a bank. Similarly, there's a woman in her nurse uniform headed to work at a hospital and things could also go very, very wrong if she keeps going and stops at the strip club next door instead.
The Fiat ads by the Y&R agency in Colombia are simple, straightforward and make for fun situations to imagine play out.
The three-part print ads are set up with two shops on a street, plus a driver that intends to make a stop at the one nearest them. For example, a guy with a trunk full of guns is headed towards a shooting range, but if he keeps going, there could be an awful situation that goes down at a bank. Similarly, there's a woman in her nurse uniform headed to work at a hospital and things could also go very, very wrong if she keeps going and stops at the strip club next door instead.
The Fiat ads by the Y&R agency in Colombia are simple, straightforward and make for fun situations to imagine play out.
Trend Themes
1. Electronic Braking Systems - Developing advanced electronic braking systems can provide increased safety and prevent potential accidents.
2. Humorous Advertisements - Using humor in advertisements can effectively engage audiences and create memorable brand experiences.
3. Interactive Print Ads - Creating interactive print ads can capture attention and encourage audience engagement.
Industry Implications
1. Automotive - Incorporating electronic braking systems in vehicles can revolutionize the automotive industry by improving safety standards.
2. Advertising - Humorous advertisements have the potential to disrupt the advertising industry by standing out among traditional marketing approaches.
3. Printing - The use of interactive print ads presents an opportunity for the printing industry to adapt and create innovative advertising solutions.
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