LyteZone's Ionic Electrolyte Water is a Health-Focused Sports Drink
Laura McQuarrie — December 19, 2017 — Lifestyle
References: drinkwel & trndmonitor
Unlike many sports drinks that are packed with sugars and other undesirable ingredients for those who are health-minded, LyteZone produces an Ionic Electrolyte Water with Magnesium that is said to "[leave] out the unhealthy while replenishing a complete balance of electrolytes."
While sweeteners and unnecessary add-ins are excluded from the beverage's formula, what's included in the sports drink is a complete balance of electrolytes, ionic magnesium, potassium and sodium. In terms of taste, the product is said to have "a very light, lemony-mineral flavor"—which comes from sources like organic lemon extract—that can be enjoyed as a hydrator and a source of replenishment as needed.
LyteZone sets itself apart as a vegan, non-GMO and gluten-free health-focused sports drink that does not contain calories, sweeteners, carbohydrates, artificial colors, flavors or preservatives.
While sweeteners and unnecessary add-ins are excluded from the beverage's formula, what's included in the sports drink is a complete balance of electrolytes, ionic magnesium, potassium and sodium. In terms of taste, the product is said to have "a very light, lemony-mineral flavor"—which comes from sources like organic lemon extract—that can be enjoyed as a hydrator and a source of replenishment as needed.
LyteZone sets itself apart as a vegan, non-GMO and gluten-free health-focused sports drink that does not contain calories, sweeteners, carbohydrates, artificial colors, flavors or preservatives.
Trend Themes
1. Clean Label Sports Drinks - Disruptive innovation opportunity: Develop sports drinks with clean labels that exclude unhealthy ingredients and focus on natural electrolyte replenishment.
2. Functional Hydration Beverages - Disruptive innovation opportunity: Create hydration beverages that provide a complete balance of electrolytes, including magnesium, potassium, and sodium, without unnecessary additives.
3. Health-conscious Sports Drinks - Disruptive innovation opportunity: Design sports drinks that cater to health-minded individuals by being vegan, non-GMO, gluten-free, and free from calories, sweeteners, carbohydrates, artificial colors, flavors, and preservatives.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Revolutionize the sports drink market by introducing healthier, more natural options that align with consumers' increasing focus on health and wellness.
2. Natural and Organic - Disruptive innovation opportunity: Capitalize on the growing demand for natural and organic products by developing clean label sports drinks that use organic ingredients and exclude artificial additives.
3. Fitness and Wellness - Disruptive innovation opportunity: Cater to health-conscious individuals by offering functional hydration beverages that not only provide hydration but also support electrolyte balance for exercise and recovery.
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