Protein Rebel Unveils a New Seawater Magnesium Recovery Aid
References: proteinrebel & nutraingredients
Protein Rebel introduces a new seawater-sourced magnesium citrate powder called 'Power Up,' designed to help avid runners speed up rest and recovery. Carefully aligned with the UK's Recommended Daily Intake (RDI) for magnesium, this sustainable product is marketed toward consumers who want a functional and earth-friendly solution for post-workout exhaustion. Notably, 'Power Up' uses seawater for its magnesium content, as this source allows for easy absorption and is also eco-friendly. This component is fused with citric acid to create magnesium citrate.
'Power Up' is specially designed to reduce muscle cramps and stiffness while promoting better, healthier sleep among users. This product also aligns with recent trends that promote magnesium consumption for better sleep, reduced migraines, and other health benefits.
Image Credit: Protein Rebel
'Power Up' is specially designed to reduce muscle cramps and stiffness while promoting better, healthier sleep among users. This product also aligns with recent trends that promote magnesium consumption for better sleep, reduced migraines, and other health benefits.
Image Credit: Protein Rebel
Trend Themes
1. Sustainable Recovery Supplements - As the push for eco-friendly practices grows, seawater-sourced magnesium powders offer a sustainable alternative that appeals to environmentally-conscious consumers.
2. Magnesium-based Health Products - With increased attention on the health benefits of magnesium, products like magnesium citrate powder provide targeted solutions for improving sleep and reducing muscle cramps.
3. Functional Natural Ingredients - Consumers' preference for natural and functional ingredients in their supplements is driving demand for products that combine efficacy with eco-friendly sourcing.
Industry Implications
1. Sports Nutrition - The sports nutrition industry is evolving with products that cater to recovery and overall well-being, like magnesium-based supplements designed to address specific athlete needs.
2. Wellness Products - The wellness industry benefits from innovations in magnesium supplementation, offering solutions that support sleep, reduce migraines, and enhance overall health.
3. Sustainable Health Supplements - Sustainable health supplements are gaining traction as consumers look for environmentally-friendly alternatives that do not sacrifice effectiveness.
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