Elastic Band Packaging Suggests the Contents' Strength
Amelia Roblin — July 3, 2011 — Marketing
References: lovelypackage
In attempt to demonstrate the quality of a product when dressing if for the shop shelf, most designers will simply incorporate a window into the box. Elastic Band packaging, however, takes an unconventionally and utterly clever approach to wrapping up these particular items.
Student Ric Bixter of the UK was instructed to reinvent in the image of a bland and boring brand identity, and these packages of 'One Hundred Premium Quality' elastic bands became his project. A set of three boxes hold the different three types of rubber band, including Light, Regular and strong, each with lengthy descriptive names.
What makes these cartons so unique is that each has been cinched in the middle to different degrees. The Extremely Thin compress the box the least, where the Exceptionally Forceful Elastic Band packaging gives the box a tight hourglass shape.
Student Ric Bixter of the UK was instructed to reinvent in the image of a bland and boring brand identity, and these packages of 'One Hundred Premium Quality' elastic bands became his project. A set of three boxes hold the different three types of rubber band, including Light, Regular and strong, each with lengthy descriptive names.
What makes these cartons so unique is that each has been cinched in the middle to different degrees. The Extremely Thin compress the box the least, where the Exceptionally Forceful Elastic Band packaging gives the box a tight hourglass shape.
Trend Themes
1. Elastic Band Packaging - Elastic Band packaging disrupts traditional packaging methods by using different degrees of cinching to demonstrate product strength.
2. Quality Demonstration Packaging - Packaging methods that focus on demonstrating the quality of the product rather than a window display allows for more unique and creative branding opportunities.
3. Reinventing Brand Identity - Reinventing a bland brand identity can lead to innovative packaging solutions that not only showcase the product but also breathe new life into the brand.
Industry Implications
1. Office Supplies - Elastic Band packaging can disrupt the traditional packaging in the office supply industry by allowing for more creative and unique packaging solutions.
2. Packaging - Elastic Band packaging provides an example of how thinking outside the box can lead to innovative and eye-catching packaging design.
3. Branding - Reinventing a bland brand identity can lead to innovation not just in packaging in but in the company's overall branding strategy.
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