Egle Zvirblyte Worked with adidas to Design This New Collection
Riley von Niessen — March 1, 2021 — Lifestyle
References: eglezvirblyte & adidas
Egle Zvirblyte, an award-winning Lithuanian artist who's currently based in London, has joined forces with adidas to design a colorful line of activewear, which makes up the brand's third release for its Women in Power Collection.
Previously, the Women in Power Collection has spotlighted the influences of Jordan Moss and Nini Sum, who designed pieces to reflect the experiences they associate with New York and Shanghai, respectively.
For the third installment, Zvirblyte focuses on the city of London, which she pays homage to with vivid streetwear-inspired motifs that speak to the influence the city has had on her personal style. This makes for a bold selection of activewear that's guaranteed to make a statement.
Image Credit: adidas
Previously, the Women in Power Collection has spotlighted the influences of Jordan Moss and Nini Sum, who designed pieces to reflect the experiences they associate with New York and Shanghai, respectively.
For the third installment, Zvirblyte focuses on the city of London, which she pays homage to with vivid streetwear-inspired motifs that speak to the influence the city has had on her personal style. This makes for a bold selection of activewear that's guaranteed to make a statement.
Image Credit: adidas
Trend Themes
1. City-inspired Activewear - Using city-inspired motifs in activewear collections as a way to provide unique and personalized styles to customers.
2. Women Empowerment Collections - Releasing collections that reflect women's empowering experiences as a marketing strategy for sports and fashion brands.
3. Collaborations with Emerging Artists - Collaborating with emerging artists to add a fresh perspective to sportswear designs and to appeal to younger audiences.
Industry Implications
1. Sportswear and Apparel - Releasing city-inspired activewear and women empowerment collections as a way to cater to specific customer preferences.
2. Art and Design - Partnering with artists and designers to create exclusive and unique collections by combining different cultures and styles.
3. Marketing and Advertising - Using creative marketing tactics such as releasing city-inspired activewear collections to attract new customers and stand out from competitors.
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